Skip to main content

The Globe and Mail

Dan Brown outsells James Joyce on first day

Dan Brown's new thriller, The Lost Symbol, outsold copies of James Joyce's Ulysses by a ratio of 1,000,000:1 yesterday, reports Sonny Mehta, chairman and editor in chief of Knopf Doubleday Publishing Group.

"We are delighted that The Lost Symbol crushed Ulysses in its first day of sales," Mehta said. "And our book contains no errors!"

Actually, he didn't say that at all, at least not literally. But you don't have to be a trained symbologist who keeps stumbling onto global conspiracies to decipher what Mehta really meant when he said in a press release today, "Indeed, we are seeing historic, record-breaking sales across all types of our accounts in North America for The Lost Symbol. We are grateful to booksellers everywhere for this incredible launch and look forward to working with them to enjoy long and great continuing success with Dan's novel."

Story continues below advertisement

In other words, "Oh SNAP Mr. Most Important Novelist Ever!"

It's all there for the trained eye to see. You just have to know where to look.

Report an error
Comments are closed

We have closed comments on this story for legal reasons. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

Combined Shape Created with Sketch.

Combined Shape Created with Sketch.

Thank you!

You are now subscribed to the newsletter at

You can unsubscribe from this newsletter or Globe promotions at any time by clicking the link at the bottom of the newsletter, or by emailing us at