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Brandon Cronenberg in Antiviral.

First-time filmmaker Brandon Cronenberg says he and his famous father find it "hilarious" to both have features debuting at the prestigious Cannes Film Festival.

The 32-year-old director crosses the pond tonight to introduce audiences to Antiviral, a dark take on celebrity obsession.

It will screen as part of the Un Certain Regard sidebar, which showcases the work of emerging talents.

Meanwhile, his father David Cronenberg will compete for the Palme d'Or with his thriller, Cosmopolis, starring Twilight heartthrob Robert Pattinson.

The younger Cronenberg says he never intended to follow in his father's footsteps, noting that as a youngster he hoped to be a writer, musician or an illustrator.

The Cannes Film Festival begins today and runs until May 27.

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