Justin Bieber attends New Look Foundation's First Annual World Leadership Awards at Cobb Energy Performing Arts Centre on Aug. 6 in Atlanta, Georgia.Getty Images
Canadian heart-throb Justin Bieber is the latest high-profile pitchman for the skin-care product Proactiv.
Bieber joins the likes of Jessica Simpson, Avril Lavigne, Katy Perry and Mandy Moore in promoting the acne-fighting product.
In a commercial, Bieber says he thought the product was only for "hardcore" cases but he now uses it too.
Not surprisingly, his fans immediately turned to Twitter to talk about the ad campaign.
Some said they would buy the product just because Bieber apparently has, while others insisted he doesn't need it in the first place.