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Screen grab from new animated video for the Wilco single "Dawned on Me," starring Popeye and Olive Oyl

They're strong to the finish, 'cause they eats their spinach – they're Wilco, the quirky band.

Jeff Tweedy and the Chicago alt-rockers Wilco are having fun again, blowing us down with an adorable new music video (at wilcospinach.com).

Set to the group's bouncy, sweet love song Dawned on Me, the old-fashioned cartoon features a renowned spinach-eating seaman, who faces romantic rivalry for the distracted affections of his "goil."

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Olive Oyl is sweet on singer Tweedy, but is stolen away by Popeye's usual nemesis, Bluto. Relying on his go-to leafy green, the sailor with the Steve Garvey-size forearms goes all battleship on the bearded bully.

Dancing and camaraderie eventually ensue, with the band entertaining iconic characters that include the skipper-hatted infant Swee'Pea and J. Wellington Wimpy, the burger-obsessed moocher.

The black-and-white video, directed by Darren Romanelli, is apparently the first hand-drawn, frame-by-frame rendering for Popeye cell animation since 1987.

Wilco and Tweedy (who had a YouTube hit last year with his acoustic cover of the Black-Eyed Peas hit I Gotta Feeling) are gaining a reputation for offbeat fan-friendliness and creative promotion. With this delightful video, riffing on one of pop culture's most beloved love stories, the band gives its followers one more reason for their admiration.

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About the Author

Brad Wheeler is an arts reporter with The Globe and Mail. More

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