Skip to main content

The Globe and Mail

Duelling award shows: What the Geminis and Genies are doing to find an audience

William Shatner at the summer TV writers tour, July 28, 2010, Beverly Hills, Calif.; Cory Monteith in West Hollywood, Jan. 5, 2011.

Frederick M. Brown / Getty Images; John Shearer/Getty Images

The Geminis had a homegrown Glee star to give them a boost last year. When the Genies are broadcast from Ottawa on Thursday (CBC, 8 p.m.), they're counting on the Shat for a little razzle-dazzle. Still, can these domestic awards shows really jolt viewers out of their apathy? A look at how our version of the Emmys and the Oscars stack up so far.

WHO'S WATCHING

GENIES: Last year, our attempt at the Oscars - an awards show honouring Canadian film - drew only 150,000 viewers. Worse: The median age of those who tuned in was 55-plus (hardly the stuff of advertisers' dreams).

Story continues below advertisement

GEMINIS: Global reported a 23-per-cent jump in viewership for this TV awards show last year: That meant 383,000 eyeballs, including a bump (precise numbers were not available) in the 18-to-34 age bracket.

Click on the interactive text gallery for more detailed comparisons.

Report an error Licensing Options
Comments are closed

We have closed comments on this story for legal reasons. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.