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The Globe and Mail

Duelling award shows: What the Geminis and Genies are doing to find an audience

William Shatner at the summer TV writers tour, July 28, 2010, Beverly Hills, Calif.; Cory Monteith in West Hollywood, Jan. 5, 2011.

Frederick M. Brown / Getty Images; John Shearer/Getty Images

The Geminis had a homegrown Glee star to give them a boost last year. When the Genies are broadcast from Ottawa on Thursday (CBC, 8 p.m.), they're counting on the Shat for a little razzle-dazzle. Still, can these domestic awards shows really jolt viewers out of their apathy? A look at how our version of the Emmys and the Oscars stack up so far.


GENIES: Last year, our attempt at the Oscars - an awards show honouring Canadian film - drew only 150,000 viewers. Worse: The median age of those who tuned in was 55-plus (hardly the stuff of advertisers' dreams).

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GEMINIS: Global reported a 23-per-cent jump in viewership for this TV awards show last year: That meant 383,000 eyeballs, including a bump (precise numbers were not available) in the 18-to-34 age bracket.

Click on the interactive text gallery for more detailed comparisons.

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