Skip to main content

The Globe and Mail

Heinz launching ketchup ads inspired by Mad Men agency

This TV publicity image released by AMC shows Jon Hamm as Don Draper in a scene from "Mad Men."

Michael Yarish/AMC

Heinz is launching ketchup ads inspired by the TV show "Mad Men."

The idea of the campaign, which shows foods like French fries and hamburgers up close without any condiments, is to underscore that they need ketchup to be complete. Kraft Heinz is noting tongue-in-cheek that the "Pass the Heinz" campaign was created by the main character of "Mad Men," ad executive Don Draper. It is also crediting Draper's fictional ad agency, Sterling Cooper Draper Pryce, as well as its real-life agency.

The Kraft Heinz Co. says the campaign will run as traditional print ads, such as in the New York Post, and on outdoor billboards.

Story continues below advertisement

"Mad Men," a drama set in the 1960s New York advertising world, ended its seven-season run in 2015.

Report an error
Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨

Combined Shape Created with Sketch.

Combined Shape Created with Sketch.

Thank you!

You are now subscribed to the newsletter at

You can unsubscribe from this newsletter or Globe promotions at any time by clicking the link at the bottom of the newsletter, or by emailing us at privacy@globeandmail.com.