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Whatever, Linda: How to have a launch party for your show that hasn’t launched yet

Meet Hannah and Mackenzie, two women standing at the intersection of legacy media and new tech, making 'Internet odysseys,' like their new Web series Whatever, Linda, alongside TV and films. In the coming months, they’ll take Globe readers on a journey about what it's like to be 'upcoming' in a business that won't stop changing.

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Last week we had a mini-Linda launch (in lieu of a WORLDWIDE DOMINATION STATION Linda launch).

After leading up to the big day for weeks and weeks – let’s be frank: months! – we weren’t sure what the event would be like now that it was a sneak peek and not a real launch. We just hoped no one would be disappointed or not show up because it wasn’t a real launch event, especially the invited press.

Turns out we had nothing to worry about. The whole affair had a feeling of something intimate: friends, colleagues and family; something more than the anonymous eyes of the World Wide Web could offer. We weren’t manically checking YouTube views or tweeting and posting non-stop. Instead, we got to sit back and enjoy our show for the first time with a real audience, in the flesh.

Though this certainly was not our initial intention, the vibrations coming from Camera Bar’s 50-person screening room on Queen Street West were good ones. And to be honest, some good people in good places did get a sneak peek. It seems that getting the right parties to see the right project at the right time is a divine balance to be struck.

Did we have the necessary magic? Well, that’s still yet to be seen. But we were bolstered by the reactions to our Internet-odyssey-that-could. And we left feeling that, yeah, our team made something good, great even. We were proud of our baby.


And that was the best part: Knowing that this project – created by a group of people, an experience shared by those people – was getting up on its wobbly legs for a first runaround, the whole 10 episodes, and on a big-ish screen. It was great to see it and celebrate it (and to know, for the most part, the jokes hit).

With more meetings, conference calls and e-mail threads lined up to facilitate Linda’s life, we’re feeling excited about what’s to come. But no matter what does come in the next few weeks, we know that we made something that touched that group of 50 or so friends, and that’s what matters.



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