How Toronto-based Umbra leverages real-time data to stay innovative

At Umbra, it's about delivering and creating great product for the home, so "it's absolutely essential that we devote more time to innovation," says Matt Carr, the company’s vice-president of design. And this wouldn't be possible without a strong partner, like Dell Technologies. By ensuring Umbra can store its data effectively and efficiently in a low-cost manner, Dell is helping it become faster, refine its process and ultimately become an innovator in modern home decor. <br><br> For more business insights, visit <a href="https://www.delltechnologies.com/en-ca/midmarket-solutions/index.htm" target="_blank">https://www.delltechnologies.com/en-ca/midmarket-solutions/index.htm</a> <br><br> <em>This content was produced by The Globe and Mail's Globe Content Studio, in consultation with an advertiser. The Globe's editorial department was not involved in its creation.</em> <br><br> <a href="https://www.theglobeandmail.com/business/adv/article-the-right-decisions/" target="_blank">More from this series</a> <script src="https://code.jquery.com/jquery-3.5.0.min.js" integrity="sha256-xNzN2a4ltkB44Mc/Jz3pT4iU1cmeR0FkXs4pru/JxaQ=" crossorigin="anonymous"></script> <style> /*-- footer --*/ #editorialWrapper{ /* width:100vw; */ background-color: #eeedea; border-style: solid; border-color: #eeedea; border-width: 1px 0 1px 0; } #editorialFooter{ position:relative; display: -webkit-box; display: flex; -webkit-box-orient: horizontal; -webkit-box-direction: normal; flex-flow: row wrap; -webkit-box-pack: justify; justify-content: space-between; width:100%; margin:auto; } .contentFrom{ display:block; position:relative; font-family: "GMsanC-Bold",Helvetica,Arial,Verdana,sans-serif; font-weight: normal; font-style: normal; margin-bottom: 0; font-size: .875rem; line-height: 1; text-transform: uppercase; color: #191919; letter-spacing: .0625rem; padding: .625rem 0; font-size: .75em; line-height: 1em; color: #595959; width:100%; flex:100%; } #editWrapper{ display:flex; width:100%; padding-bottom: 1.25rem; flex-wrap:no-wrap; } .editCard{ width:33%; padding: .625rem .625rem .625rem 0; display: flex; -webkit-box-pack: justify; justify-content: space-between; flex-wrap: no-wrap; color: #191919; text-decoration:none; background: #fff; border-width:0; border-style:solid; } .editCard:hover{ text-decoration:underline; } .vid_thum_col{ width:30%; margin-top: 0.2em; } .vid_text_col{ width:70%; margin-left:1em; font-size:0.8em; } .editCard img{ width:100%; height:auto; } @media only screen and (max-width: 767px) { #editWrapper{ flex-wrap:wrap; } .editCard{ width:100%; } } @media only screen and (max-width: 480px) { } </style> <script> function foot(){ var numbItems = 0; var selecItems = []; var newRequestURL = "https://www.theglobeandmail.com/files/contentstudio/dell/related.json"; // real url https://www.theglobeandmail.com/interactive-queries/?outputType=json&q=dell-videos $.getJSON( newRequestURL, function() { //console.log( "success" ); }).done(function( data ) { console.log(data.entries.length); $.each( data.entries, function( i, item ) { var entry = data.entries[i]; }); while( selecItems.length < 3 ){ var randomNum = Math.floor((Math.random() * data.entries.length) + 0); if(!selecItems.includes(randomNum)){ selecItems.push( randomNum ); console.log(selecItems); var newEntry = data.entries[randomNum]; $('#editWrapper').append('<a href="https://theglobeandmail.com'+ newEntry.canonical_url +'" target="_self" class="editCard">'+ '<div class="vid_thum_col">'+ '<img src="'+ newEntry.image.srcset['200'].src +'">'+ '</div> '+ '<div class="vid_text_col">'+ '<span>'+ '<span>'+ newEntry.headlines.basic +'</span> '+ '</span> '+ '</div> '+ '</a>'); } } }); } foot(); </script> <div id="editorialFooter"> <span class="contentFrom">Related articles</span> <div id="editWrapper"></div> </div>