Corporate social responsibility is a concept that has been with us for decades. But spurned by heightened awareness of environmental issues, many feel CSR's time has come. More corporations are reducing their environmental footprints, supporting social ventures, or embracing what's what's called the triple bottom-line: People, planet and profits.
But is this a marketing exercise in green-washing? Or is the corporation as good citizen needed to build a better society? If so, how do we gauge who's doing well and who needs to shape up?
Paul Klein, founder of Impakt, a Toronto-based CSR advisory firm, took your questions in an earlier discussion.