Auto makers have been trying to capture the female market since the days of the Dodge La Femme
1955 Dodge La Femme had two-tone heather rose and sapphire white paint, pink wheel covers and gold-plated La Femme badges on the front fenders.
Dodge built the car after receiving a positive reaction to a similar concept car, the Chrysler La Comtesse, the year before. Fewer than 1,000 La Femmes were produced before Dodge pulled the plug following the 1956 model year.
1954 Chrysler La Comtesse concept car was based on the Custom Imperial Newport. It was fitted with a plexiglass roof and finished in pink inside and out.
1954 Chrysler La Comtesse concept car was the ladies' version, which came in dusty rose and pigeon grey. The men's version was the Le Comte.
The La Femme had a pink rosebud-patterned interior, a black-and-pink dashboard and deep-pile burgundy carpeting. It also included a matching rain cape, rain hat and umbrella.
A rose-colored vinyl shoulder bag held its own emergency gear: a makeup compact filled with pale pink powder, a gold-toned cigarette lighter and case, a lipstick holder, imitation tortoiseshell comb, vanity mirror and silk change purse.
Honda Fit She’s
Honda Fit She’s in Pink Gold Metallic II
Honda Fit She’s has driver & passenger seat heating.
Honda Fit She’s special edition with discharge headlights.uchida
According to the Japanese Honda website, the interior of the Fit She’s edition has pink plated accessories, a leather-wrapped steering wheel with pink stitching, warm brown metallic trim paint, and carpet floor mats with heel pads.
Mitsubishi’s Hello Kitty special edition vehicle 'PrincessKitty i' at Tokyo's Mitsukoshi department store. The limited version car, priced at 2.1 million yen ($17,980), was displayed at the department store in 2006.YURIKO NAKAO/Reuters
A worker test drives a car in the shape of a high-heeled shoe on a road in the southern Indian city of Hyderabad March 7, 2012. The “shoe” is part of a ladies series of creations by Indian car designer Sudhakar Yadav to mark the International Women's Day. It can run at a maximum speed of 45 km/h.KRISHNENDU HALDER/Reuters
A Barbie-themed car sits in front of the Barbie Store in Buenos Aires, Oct. 31, 2007. At the newly opened 6,996 square-foot store dedicated to the world's No. 1 fashion doll, girls can get glittery hairdos and make up at the Barbie beauty parlour or try on gowns and play with dolls in the Barbie playroom.Natacha Pisarenko/The Associated Press
Eighteen-year-old Japanese hospital worker Ayano Sasao smiles by her Nissan Pino in front of a dealership in near Tokyo in 2007. Pino is a tiny minicar model just 11 feet long with a friendly clunky look, star-pattern seating, a hook for a handbag, and a chic beige exterior - although she says it was a hard choice between that and pink. "It's so cute. I just love it," Sasao said.Shizuo Kambayashi/The Associated Press
The Volvo Concept Car-YCC (Your Concept Car) at the 2004 Geneva International Motor Show. Volvo Car Corp.'s asked hundreds of female employees to create a vehicle that suits their needs. The result was this 215-horsepower coupe that's easy to park, maintain and keep clean.ANJA NIEDRINGHAUS/The Associated Press