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Auto industry still playing catch-up in e-commerce

deals of the week

Scouring the Internet for leads

Most auto makers and dealership websites are still largely glorified brochures despite the surge in e-commerce in the retail sector

The retailing giant Amazon dominated headlines for its disruptive acquisition of grocery chain Whole Foods Market, but it also created significant buzz in the automotive industry as details of its plans to begin selling cars online were leaked by German trade magazine Automobilwoche. Amazon has reportedly been aggressively building out a team of auto industry specialists in Europe with plans to launch online car sales in Britain.

While e-commerce has become entrenched in nearly every other major retail sector, most auto maker and dealership websites are still largely glorified brochures. They capture leads and force customers to book an in-person dealership appointment in order to purchase or lease. Auto makers are beginning to adapt to consumer demands, and Canada has been home to advanced examples of digital automotive retailing and e-commerce in recent months.

In the meantime, we've featured some of our favourite new vehicle offers this week below. If you don't find one that suits, be sure to check out the Globe Drive Build and Price Tool to see the latest incentives and discounts on any new car, truck or SUV.

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2017 Nissan Rogue 2.5 SL CVT 4WD

The 2017 Nissan Rogue is equipped with a 2.5-litre DOHC 16-valve four-cylinder engine that outputs 170-horsepower and 175 lb.-ft. of torque. The Rogue has an Xtronic continuously variable transmission that is available with front-wheel and all-wheel drivetrains. Safety technologies available on the SL trim include forward emergency braking with pedestrian detection, blind spot warning, lane departure warning, lane departure prevention, rear cross traffic alert and intelligent cruise control. Other standard features include flex seating which makes it easier to get into the third row, heated front seats, LED daytime running lights and tail lights.

  • MSRP: $36,298
  • Manufacturer cash incentive: $1,500
  • Estimated dealer discount: $1,000
  • Freight, PDI, government fees: $1,935
  • Cash purchase price before tax: $35,733
  • Finance for 60 months at 2.99-per-cent interest for $720 which includes a $1,750 manufacturer incentive and assumes zero down payment
  • Lease for 48 months at 1.99-per-cent interest for $497 a month including tax, which includes a $500 manufacturer incentive and assumes a 20,000 annual kilometre allowance and zero down payment

Get This Deal on Globe Drive


2017 Infiniti Q60 Coupe 3.0t All Wheel Drive

The 2017 Infiniti Q60 has an Intelligent all-wheel drive that is available with three engine variants: a 208-horsepower turbocharged 2.0-litre inline four-cylinder, a 300-hp 3.0-litre twin-turbo V-6 and a 400-hp 3.0-litre twin-turbo V-6. The Q60's electronically controlled seven-speed automatic transmission has adaptive shift control which uses a learning algorithm to sense driving styles and adjust automatic shifting accordingly. The sports coupe's exterior is designed with comprehensive airflow management for a low drag coefficient, zero-lift front and rear aerodynamics and features 19-inch alloy wheels. The interior includes Infiniti's dual display system, power sliding/tilting moonroof, rear-view monitor and available semi-aniline premium leather appointed seating.

  • MSRP: $52,990
  • Manufacturer cash incentive: $3,000 (as compared with $2,500 in April)
  • Estimated dealer discount: $1,500
  • Freight, PDI, government fees: $2,135
  • Cash purchase price before tax: $50,625
  • Finance for 60 months at 1.29-per-cent interest for $1,024 which includes a $1,000 manufacturer incentive (as compared with zero in April) and assumes zero down payment
  • Lease for 48 months at 2.49-per-cent interest for $743 a month including tax, which includes a $1,000 manufacturer incentive (as compared with zero in April) and assumes a 20,000 annual kilometre allowance and zero down payment

Get This Deal on Globe Drive


2017 Ford F-150 King Ranch 4x4 SuperCrew

The 2017 Ford F-150 King Ranch comes standard with a sequential multiport electronically injected 5.0-litre Ti-VCT V-8 engine that outputs 385-hp, 387 lb.-ft. of torque and has a towing capability of 8,900 lbs. It has an electronic six-speed automatic transmission, sits on 18-inch machined-aluminum wheels with silver-painted logo ornaments. It comes standard with running boards, power mirrors and quad-beam LED headlamps. The Super Crew sized cab interior is highlighted by leather-trimmed bucket seats, wood trims accents, colour coordinated carpet and also includes an eight-inch infotainment screen with SYNC Connect.

  • MSRP: $67,099
  • Manufacturer cash incentive: $8,250 (including $750 applied after tax)
  • Estimated dealer discount: $3,700
  • Freight, PDI, government fees: $1,840
  • Cash purchase price before tax: $56,989
  • Finance for 72 months at zero-per-cent interest for $955 which includes $4,500 in total manufacturer incentives (including $750 applied after tax) and assumes zero down payment
  • Lease for 48 months at 1.99-per-cent interest for $895 a month including tax, which includes $4,500 in total manufacturer incentives (including $750 applied after tax) and assumes a 20,000 annual kilometre allowance and zero down payment

Get This Deal on Globe Drive


2017 BMW 340i Sedan

The BMW 3 Series is the best-selling BMW series of all time. The powerful 340i model features a 3.0-litre TwinPower Turbo inline six-cylinder gasoline engine that produces 320-hp and 330 lb.-ft of torque to achieve acceleration from 0 to 100 km/h in 4.9 seconds. The sports sedan is available with a six-speed manual or eight-speed automatic transmission. Standard safety features include four-wheel anti-lock disc brakes, stability control, forward sensing collision mitigation and eight airbags. BMW technologies balance power with efficiency and include automatic start/stop function, brake energy regeneration, electric power steering and optimum shift indicator.

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  • MSRP: $52,750
  • Manufacturer cash incentive: $3,500 (as compared with zero in April)
  • Estimated dealer discount: $1,000
  • Freight, PDI, government fees: $2,385
  • Cash purchase price before tax: $50,635
  • Finance for 60 months at 0.9-per-cent interest for $976 which includes a $3,500 manufacturer incentive (as compared with zero in April) and assumes zero down payment
  • Lease for 48 months at 1.9-per-cent interest for $759 a month including tax, which includes a $3,500 manufacturer incentive (as compared with zero in April) and assumes a 20,000 annual kilometre allowance and zero down payment

Get This Deal on Globe Drive

Andrew Tai is CEO of Unhaggle.

Manufacturer incentives and pricing calculations are based on Ontario customers and subject to availability of inventory. Dealer discounts shown are estimates for illustrative purposes only, may vary by region and are given at the discretion of individual dealers. Please note that while every effort is made to ensure the information above is accurate at the time of publication, pricing, incentives and discounts are subject to change or discontinuation at any time. Vehicle images may not represent the exact model featured in the pricing provided. Consult your local dealership for details.


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