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Deals of the Week

Auto makers offer incentives aimed at existing customers as they brace for tougher battle for market share

While new vehicle sales volumes are continuing to reach new heights so far this year, many in the industry remain cautious and believe the annual sales records set in 2017 will be difficult to beat. And without the tailwind of a growing market, auto makers are bracing for an even tougher battle for market share.

As the age-old business maxim goes, it is far easier to retain an existing customer than to gain a new one. Thus, while winning new customers is certainly a focus for every auto maker, an equally important goal is to ensure brand loyalty of those already driving one of their vehicles.

As a result, the majority of auto makers have loyalty programs that can often be coupled with regular advertised incentives to help sweeten the deal for those who already own or lease an existing vehicle of the same brand. We've featured some of our favourite offers this week that have available loyalty incentives. If you don't find an offer that suits you, be sure to check out the new Globe Drive Build and Price Tool to see the latest incentives and discounts on any new car, truck or SUV.

2018 Mitsubishi Outlander GT S-AWC 6AT

2018 Mitsubishi Outlander.

Depending on the trim, the 2018 Mitsubishi Outlander is powered by either a 2.4-litre, four-cylinder engine that produces 166 horsepower and 162 lb.-ft. of torque or a 3.0-litre, six-cylinder engine that delivers an additional 58 horses and 53 lb.-ft. of torque. In its interior, the GT Trim features a seven-inch infotainment system with Android Auto and Apple CarPlay compatibility, a 710-watt, 9-speaker Rockford Fosgate Punch audio system, a multiview camera system, a heated, leather-wrapped steering wheel and leather seats. Its exterior features automatic on-off LED headlamps with auto high beam, LED fog lamps and rain-sensing windshield wipers with deicing capability.

  • MSRP: $37,998
  • Manufacturer cash incentive: $2,200 (applied after tax)
  • Cash loyalty rebate: $1,500
  • Estimated dealer discount: $1,250
  • Freight, PDI, government fees: $1,840
  • Cash purchase price before tax: $35,141
  • Finance for 60 months at zero-per-cent interest for $698 a month including tax, which includes a $1,500 loyalty rebate and assumes zero down payment
  • Lease for 48 months at zero-per-cent interest for $482 a month including tax, which includes a $1,500 loyalty rebate, a $1,500 manufacturer incentive and assumes a 20,000 annual kilometre allowance with zero down payment

Get Local Price on Globe Drive

2018 Audi A3 2.0 TFSI Quattro Progressiv S tronic

Audi A3.

The 2018 Audi A3 outputs 220 horsepower and 258 lb.-ft. of torque through a 2.0-litre, four-cylinder turbocharged engine. A notable feature on the Progressiv trim is its free-standing infotainment display operated by a push-button-style control conveniently located next to the gear selector. This trim also features a multi-information display in the instrument cluster, leather seating surfaces with heated front seats, engine start-stop functionality, Xenon headlights with a light and rain sensor, LED tail lights and an electromechanical parking brake that is resistant to wear.

  • MSRP: $40,900
  • Manufacturer cash incentive: $500
  • Cash loyalty rebate: $750
  • Estimated dealer discount: $500
  • Freight, PDI, government fees: $2,830
  • Cash purchase price before tax: $41,980
  • Finance for 60 months at 0.9-per-cent interest for $823 a month including tax, which includes a 2-per-cent loyalty rate reduction, a $500 manufacturer incentive and assumes zero down payment
  • Lease for 48 months at 0.9-per-cent interest for $570 a month including tax, which includes a 2-per-cent loyalty rate reduction, a $500 manufacturer incentive and assumes a 20,000 annual kilometre allowance with zero down payment

Get Local Price on Globe Drive

2018 Volvo S60 T5 All-wheel Drive Dynamic

Volve S60.

The 2018 Volvo S60 Dynamic ( comes standard with a 2.0-litre, turbocharged Volvo T5 engine that outputs 240 horsepower and 258 lb.-ft. of torque. Key highlights on this trim include an eight-speaker high-performance audio system with a five-inch infotainment display, a Clean Zone air-quality system that shuts the cabin's air intakes if harmful substances are detected and whiplash protection on the fronts seats, which allow the entire front backrest and head restraint to move with the occupant to support the neck in the event of a rear-end collision. Other features include rain-sensing windshield wipers, leather seating and a rear-view camera with front and rear sensors.

  • MSRP: $47,900
  • Manufacturer cash incentive: $8,500
  • Cash loyalty rebate: $1,000
  • Estimated dealer discount: $750
  • Freight, PDI, government fees: $2,155
  • Cash purchase price before tax: $39,805
  • Finance for 60 months at zero-per-cent interest for $863 a month including tax, which includes a 1-per-cent loyalty rate reduction, a $3,500 manufacturer incentive and assumes zero down payment
  • Lease for 48 months at 0.9-per-cent interest for $577 a month including tax, which includes a 1-per-cent loyalty rate reduction, a $3,500 manufacturer incentive and assumes a 20,000 annual kilometre allowance and zero down payment

Get Local Price on Globe Drive

2018 Acura TLX SH-AWD Elite

2018 Acura TLX.

2018 Acura TLX models featuring Acura's Super Handling all-wheel drive (SH-AWD) platform are equipped with a 3.5-litre, V-6 engine that produces 290 horsepower and 267 lb.-ft. of torque. Key interior features on the SH-AWD Elite trim include a 10-speaker ELS Studio premium audio system with speed-sensitive volume control, active noise cancellation, a surround-view camera, dual-screen infotainment system with Android Auto and Apple CarPlay compatibility, and wireless smartphone charging capability. Its safety features include forward-collision warning, a collision-mitigation braking system, a road-departure mitigation system and lane-keep assist. The newly redesigned exterior on the 2018 model year TLX sports a pentagon diamond grille and jewel-eye LED headlights with auto high beam functionality.

  • MSRP: $48,490
  • Manufacturer cash incentive: $2,000 (applied after tax)
  • Estimated dealer discount: $1,000
  • Freight, PDI, government fees: $2,185
  • Cash purchase price before tax: $47,905
  • Finance for 60 months at 0.9-per-cent interest for $897 a month including tax, which includes a 2-per-cent loyalty rate reduction, a $3,500 manufacturer incentive (applied after tax) and assumes zero down payment
  • Lease for 48 months at 0.9-per-cent interest for $589 a month including tax, which includes a 2-per-cent loyalty rate reduction, a $3,500 manufacturer incentive (applied after tax) and assumes a 20,000 annual kilometre allowance with zero down payment

Get Local Price on Globe Drive

Andrew Tai is CEO of Unhaggle. Follow on Twitter @ahytai

Manufacturer incentives effective until February 28, 2018. Manufacturer incentives and pricing calculations are based on Ontario customers and subject to availability of inventory. Dealer discounts shown are estimates for illustrative purposes only, may vary by region and are given at the discretion of individual dealers. Please note that while every effort is made to ensure the information above is accurate at the time of publication, pricing, incentives and discounts are subject to change or discontinuation at any time. Vehicle images may not represent the exact model featured in the pricing provided. Consult your local dealership for details.