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2012 Ford F-150 XLT

Compact cars are making a comeback, says DesRosiers Automotive Consultants.

Compact have underperformed most of this year, though consumers are showing "renewed interest in the segment over the last two months, and compact cars are now only slight behind the total market [up 6.5 per cent relative to total market growth of 6.8 per cent]. Subcompact passenger cars continue to sell well with sales up 18.1 per cent in October and 17.7 per cent YTD [year to date]."

So Canadians like their small cars, especially the smallest, most fuel-efficient ones. On the other hand, expensive rigs are also moving. "Winning segments this year include compact luxury and large luxury sport-utility, with sales up 28.2 per cent and 33.8 per cent YTD respectively," says DesRosiers. Indeed, large/luxury/sport vehicles are outperforming the market, with combined sales up 11.4 per cent this year.

The auto analyst firm had suggested that sales of large pickup trucks might soften this year and they have. Sales of large pickups last October were down 5.5 per cent, says DesRosiers. Year to date, large pickup are up 4.9 per cent, but that lags the overall market, which is up 6.8 per cent.

"We noted that a correction in this market would resonate especially loudly with Detroit-based OEMs [original equipment manufacturers], which dominate this segment and rely upon it for profits and volume. Unfortunately, this prediction has come to pass," says DesRosiers.

The Ford F-Series and Ram pickup are bucking this trend, however, with sales up 12.9 per cent and 9.1 per cent, respectively.

 

Sales to

end of Oct.

% gain/

Model

2012

2011

loss

PASSENGER CARS

   

Honda Civic

53,235

42,748

+24.5%

Hyundai Elantra

43,661

40,051

+9.0%

Toyota Corolla

35,559

31,116

+14.3%

Mazda3

34,888

31,607

+10.4%

Chevrolet Cruze

28,370

29,770

–4.7%

Ford Focus

24,179

22,540

+7.3%

Volkswagen Jetta

22,511

23,287

–3.3%

Hyundai Accent

20,760

19,572

+6.1%

Toyota Camry

16,094

9,577

+68.0%

Ford Fusion

14,588

16,568

–12.0%

    

LIGHT TRUCKS

   

Ford F-Series

92,094

81,570

+12.9%

Ram pickup

57,464

52,684

+9.10%

Dodge Caravan

45,687

46,971

–2.7%

Ford Escape

37,485

38,635

–3.0%

GMC Sierra

36,566

38,685

–5.5%

Chevrolet Silverado

31,027

33,241

–6.7%

Honda CR-V

28,754

20,760

+38.5%

Dodge Journey

25,219

25,259

–0.2%

Toyota RAV4

22,438

17,326

+29.5%

Hyundai Santa Fe

19,029

21,960

–13.3%

    

Source: DesRosiers Automotive Consultants

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