Rumour has it that Ford Motor is struggling to decide the fate of the Ford Flex crossover wagon.
Ford, of course, has a big problem with the Flex - not enough people are buying. As a family hauler, the boxy, polarizing Flex is a dud. It looks too weird for suburbanites and its sticker price is too expensive, too. At least it's too expensive compared to a minivan like the Toyota Sienna.
So the vultures are circling over the Flex. Ford executives say the Flex has carved out a strong following, but they are just defending their investment and hoping for a miracle.
Ford does not want to kill the Flex, but something needs to be done. This year sales will not even amount to half the 100,000 units Ford had hoped to move each year when the Flex was launched three years ago.
But because the Flex is built on the same underpinnings as the Lincoln MKT, as well as the Ford Taurus and Lincoln MKS sedans, this particular crossover can be produced at a relatively low price.
All this suggests a deal, and sure enough there is a good one on the Flex: Ford Employee Pricing - essentially dealer invoice pricing - that can be combined with nearly $5,000 more in incentives. Together they make the Flex an interesting deal.
As usual, Deals of the Week obtained pricing information from www.carcostcanada.com. Here's a look at the Flex details, along with three other deals.
2010 Ford Flex SE FWD
MSRP: $30,874 (Employee Pricing)
Freight, dealer prep, air conditioning tax: $1,600
Dealer discount (estimated): $0.0
Factory discount: $2,000 (Delivery Allowance factory-to-dealer rebate)
Taxable subtotal: $30,472
Total price with 8 per cent PST and 5 per cent GST: $34,434.49
Factory discount: $2,000 (Recycle Your Ride factory-to-customer)
Government discount: $300 (Retire your ride)
Factory discount: $500 (Targeted Loyalty factory-to-customer)
Final price: $31,634.49
2010 Mazda RX-8 GT manual
Freight, dealer prep: $1,695
Dealer discount (estimated): $1,500
Factory rebate: $7,000 (Mazda Retail Cash factory-to-dealer on cash purchases)
Taxable subtotal: $36,990
Total price with 8 per cent PST and 5 per cent GST: $41,798.70
2010 Nissan Frontier XE King Cab 2WD
Freight, dealer prep and air conditioning tax: $1,600
Dealer discount (estimated): $750
Factory discount: $5,000 (Trading Dollars stackable factory-to-dealer rebate)
Factory rebate: $1,000 (Conquest and Loyalty Dollars)
Taxable subtotal: $18,948
Total price with 8 per cent PST and 5 per cent GST: $21,411.24
2010 Suzuki Grand Vitara JX AWD Auto
Freight, dealer prep and air conditioning tax: $1,695
Dealer discount (estimated): $700
Taxable subtotal: $28,990
Factory discount: $3,500 (Trading Dollars factory-to-dealer rebate; stackable)
Taxable subtotal: $25,490
Total price with 8 per cent PST and 5 per cent GST: $28,803.70
Note: 0.0 financing is available for up to five years, but it's not stackable -- cannot be combined with other offers.
Pricing information source: www.carcostcanada.com. Calculations based on Ontario customers. Please note that while the information above is accurate at the time of publication, incentives are given at the discretion of individual dealers, and may be changed or discontinued at any time. Dealer discounts are negotiated with the customer on a case-by-case basis.