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New car designs at the auto show mean discounts on the lot

Here's a valuable lesson in deal-making and it comes out of this year's Toronto auto show: only last month – before Acura Canada rolled out the TLX "prototype" this week – buyers were looking at a $3,000 factory incentive on the Acura TL. Now it's up to $5,000.

The TLX, of course, is the thinly disguised production version of the car which this summer will replace both the TL and the TSX in Acura's lineup. Summer isn't really so far away, so to keep the aging metal moving, Acura is sweetening the deal.

Let's face it: the TL isn't the most modern design on the lot, but with all-wheel drive and plenty of features, this premium sedan is a car with merit. It's just not a new design. Speaking of which, the sheetmetal on the TL is pretty "out there," but for some that's surely okay.

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If you're interested, note that $2,000 of that $5,000 offer is available with 2.90 per cent financing for up to 60 months. Add in, say, $2,000 in a dealer discount, and a $44,000 car can be had for up to $7,000 below sticker for cash buyers and $4,000-plus if one finances.

We found a similar story with the 2014 Audi A4. Like the TL, the A4 with quattro is an appealing automobile. Newly renovated? No, not like the current BMW 3-Series or the upcoming and all-new Mercedes-Benz C-Class. But a good car, nonetheless and on offer with a $3,000 factory incentive.

Visitors to the Toronto auto show will also get their first look at the new Chrysler 200, which will roll into showrooms later this year. That means the current one, along with its corporate sibling, the Dodge Avenger, will soon be replaced.

Not surprisingly, even the sexiest versions of the 200 and Avenger are being discounted. The Avenger R/T, for instance, has a $2,600 factory deal available, and it can be combined with $700 or more in a dealer discount for the sharp negotiator.

And then there's the Ford Edge, also in the Toronto auto show news now that Ford Motor has said it will go ahead with an investment plan to build the next-generation Edge in Oakville, Ont. – preserving some 2,600 jobs. The current Edge has been tweaked and has a modern feel to it, but it's also being pushed with a $2,000 factory offer – and another $2,000 is play at the dealer.

The shiny new models at the Toronto show, then, are a sign of deals to be had, not just excitement in the making.

Deals of the Week consulted with www.unhaggle.com, www.carcostcanada.com, and other sources on these offers. As usual, pricing information here is subject to change and dealer discounts vary, so consult your dealer for all the final details, including expiry dates for all offers.

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2014 Acura TL SH-AWD Honda Honda  

2014 Acura TL AWD Automatic

  • MSRP: $43,990
  • Freight, dealer prep, air conditioning tax: $2,130
  • Dealer discount (estimated): $2,000
  • Factory discount: $5,000 (manufacturer incentive)
  • Taxable subtotal: $39,120
  • Total price with 13% HST: $44,205.60
  • 2.90% financing for up to 60 months available with a $2,000 factory incentive

2014 Audi A4 Audi Audi  

2014 Audi A4 4 door Sedan Komfort quattro manual

  • MSRP: $39,900
  • Freight, dealer prep and air conditioning tax: $2,130
  • Dealer discount (estimated): $2,000
  • Factory discount: $3,000 (manufacturer incentive)
  • Taxable subtotal: $37,030
  • Total price with 13% HST: $41,843.90
  • A $1,500 cash incentive available with 2.90% financing for 60 months

2014 Ford Edge Ford Ford  

2014 Ford Edge 4 door SEL FWD

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  • MSRP: $34,599
  • Freight, dealer prep, AC tax: $1,750
  • Dealer discount (estimated): $2,000
  • Factory discount: $2,000 (manufacturer incentive)
  • Taxable subtotal: $32,349
  • Final price: $36,554.37
  • Cash incentive available with 0.99% financing for 48 months

2014 Dodge Avenger 4 door Sedan R/T

  • MSRP: $29,495
  • Freight, PDI, AC tax: $1,830
  • Dealer discount (estimated): $750
  • Factory discount: $2,600 (manufacturer incentive)
  • Taxable subtotal: $27,975
  • Total price with 13% HST: $31,611.75
  • Cash incentive available with 3.99% financing for 60 months

Pricing information source: www.unhaggle.com and www.carcostcanada.com. Calculations based on Ontario customers. Please note that while the information above is accurate at the time of publication, incentives are given at the discretion of individual dealers, and may be changed or discontinued at any time. Where noted, "dealer discounts" are negotiated with the customer on a case-by-case basis. Unhaggle Savings are actual discounts received by Unhaggle customers.

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About the Author
Senior writer, Globe Drive

In 25 years of covering the auto industry, Jeremy Cato has won more than two-dozen awards, including three times being named automotive journalist of the year. Jeremy was born in Montreal and grew up in the San Francisco Bay Area. More

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