Skip to main content

The Globe and Mail

Ford posts 8 per cent rise in Canadian sales

Car and truck sales at Ford of Canada rose 8 per cent in October, maintaining the company's market-leading position as rivals General Motors of Canada and Toyota Canada lost ground.

Ford sold 19,664 vehicles in Canada for its best October since 1999, it said. The performance was driven by an 18 per cent rise in sales of both cars and crossover utility vehicles, while truck sales edged up 5 per cent.

"We're focused on delivering more cars and crossovers with the best fuel economy in the industry," Ford Canada chief executive officer David Mondragon said in a statement.

Story continues below advertisement

"This approach is attracting new customers to Ford."

For the year, Ford Canada's sales are up 20 per cent, putting it in a position to wrest the top spot in yearly sales away from traditional leader GM.

Ford's rise to prominence follows the auto industry's 2008-09 tailspin, which forced GM and Chrysler temporarily into bankruptcy protection. Toyota Canada, which jumped into the No. 2 spot in 2008, has since fallen back after a series of high-profile recalls.

According to DesRosiers Automotive Consultants, Ford Canada's market share year-to-date is 17.3 per cent, ahead of General Motors at 15.5 per cent and Chrysler at 13.1 per cent.

DesRosiers said overall industry sales in Canada rose 1.4 per cent to about 123,200 vehicles in October.

Sales of GM Canada's core brands - Chevrolet, Buick, GMC and Cadillac - rose 11.1 per cent year-over-year to 14,514 units in October. Car sales rose 24.7 per cent, while truck sales climbed 5.7 per cent.

However, overall sales at GM Canada fell 5.4 per cent, when factoring in discontinued inventory such as Pontiac brand models, which were sold at heavily reduced prices last year.

Story continues below advertisement

Toyota Canada's sales dropped 22.7 per cent to 14,540 as sales of Toyota branded models dropped 24.7 per cent year-over-year, while luxury Lexus models fell 16.4 per cent.

Honda Canada said it sold 12,856 vehicles during the month, up 14 per cent from a year earlier and its best October performance in five years.

Sales of the company's Honda branded cars climbed 21 per cent, while the luxury Acura division reported a 17 per cent decrease.

Chrysler Canada sold 15,168 vehicles during the month, up 6 per cent from the year before, driven by brisk sales of its minivan and small truck models.

Through the first 10 months of the year, the auto maker has already surpassed its total sales for 2009, it said.

Best of the Lot: With the 'massive' incentive money in the market, used cars look less appealing

Story continues below advertisement

Report an error Licensing Options
Comments are closed

We have closed comments on this story for legal reasons. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.