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The Stock

Google Inc. Recent price: $612.53 (U.S.)

The Trend

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Three months ago, in the dog days of summer, this column suggested that the technology sector was following a bearish trend and advised backing away from or shorting big-capitalization tech stocks. However, the sector rebounded with the rest of the market in September; the Nasdaq 100 index, representing blue-chip techs, galloped to a 17 per cent gain in the past two months, hitting new 52-week highs this month. Of course, a big contributor to that performance is Apple Inc. But developing trends in other tech shares suggest it's time to take another swing at the sector.

Global tech stocks have come to the fore again, with the Stock Trends weekly trend filters recently plucking a number of tech names as potential buy candidates, including Qualcomm Cypress Semiconductor Logitech International Xerox Corp. Alcatel-Lucent and Sierra Wireless as well as technology-based exchange-traded funds such as the Select Sector SPDR Technology (XLK-N) Rallying during the period, too, are Amazon and eBay - both stocks reached new 52-week highs. Next to precious metals stocks, tech equities are attracting the most bullish investor interest in U.S. markets this quarter.

The Trade

Google shares have rallied from the $450 level at the beginning of September to a $600 stock again after strong earnings drove shares higher earlier this month and primed investors for another bull trend for this marquee stock. Google's stock has an impressive performance history once a positive price trend has established itself. Last year's bull trend raised Google's share price from below $400 back to a $630 peak before slipping early this year. An approaching Stock Trends Bullish Crossover - a cue that a new long-term bullish trend is commencing - as well as the opportunity to scale an important resistance level at the 2010 high could once again open up the stock to a forceful rally. Scaling the $630 mark should trigger more trading and would be a good entry point.

The Upside

While the summer technology call would count as a bad slice into the woods, an August, 2009, profile of Google in this column proved to be a smashing drive down the centre of the fairway. A Stock Trends Bullish Crossover stock at the time, Google's chart indicated that a move above the $450 level would clear overhead resistance and signal a return to plus-$500 valuations before the end of the third quarter of last year. And so it came to be. The stock peaked near $630 at the beginning of this year before sending sell signals as the stock abruptly dropped below its intermediate-term trend line. A late February exit on that bull trend around the $530 level would have been advised before Google's shares were classified as Stock Trends Bearish in May. Replicating that 20 per cent market timing return would demand a rally to the stock's all-time high at $747 - a price that aptly conjures up a jumbo jet. Google bulls are waiting to see it soar again.

The Downside

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Google's high share price excludes most retail investors from taking a new, direct equity holding. Those that can will want to see the stock stay above $600.

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About the Author
Skot Kortje

Skot Kortje has been analyzing stock market trends for 15-years using trend analysis. His Stock Trends indicators have been published by The Globe and Mail since 1995. More

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