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In this Wednesday, July 8, 2015, file photo, Federal Hall's George Washington statue stands near the flag-covered pillars of the New York Stock Exchange.Bebeto Matthews/The Associated Press

Picking stocks is famously difficult. But just how difficult is one of the oldest arguments in finance.

New York Times columnist Jeff Sommer reopened the debate last week with a piece describing a recent study by an Arizona State University business professor, Hendrik Bessembinder.

Mr. Bessembinder looked at the performance of publicly traded stocks in the U.S. from 1926 to 2016 and discovered that most of them failed to keep up with one-month Treasury bills. In fact, Mr. Bessembinder found that only 4 per cent of stocks accounted for all the net wealth created by the market during the period, and 50 of those stocks accounted for 40 percent of that net wealth.

As my Bloomberg View colleague Barry Ritholtz rightly pointed out on Tuesday, those numbers suggest that "hunting for the market's biggest winners" is even more difficult than investors probably realize.

But it's not clear that investors must pluck the next Facebook or Amazon to succeed at picking stocks. Perhaps there are more promising places to hunt.

I was struck by the fact that Mr. Bessembinder's fabulous 50 stocks resemble a portfolio of growth stocks. Four of the five so-called FANG stocks are among them -- Facebook, Apple, Amazon and Google parent Alphabet.

Also, while seven of the 50 no longer trade, the other 43 fetch prices befitting the most sought-after companies. They have a weighted average price-to-book ratio of 6.5, a price-to-earnings ratio of 33 and a price-to-cash flow ratio of 16.2. That's higher than or equal to the same measures for the S&P 500 Growth Index, which has a P/B ratio of 5.5, a P/E ratio of 24.6 and a P/CF ratio of 16.2.

It's odd, however, that those 50 stocks were responsible for so much of the market's wealth creation given that growth stocks have historically been poor performers. Consider that the Fama/French US Value Research Index returned 12.9 per cent annually from July 1926 through 2016, including dividends, while the Fama/French US Growth Research Index returned 9.4 per cent.

Mr. Bessembinder's study doesn't distinguish between growth and value stocks, but one possible explanation is that, among growth stocks, the losers more than compensate for the wealth created by the winners.

There's some evidence for that proposition. Consider small-cap stocks, for example -- an obvious place to hunt because they represent a huge pool of potential future winners. Small caps have historically outpaced larger stocks. The Fama/French US Small Neutral Research Index returned 13.1 per cent annually from July 1926 through 2016, while the Fama/French US Large Neutral Research Index returned 10.2 per cent.

But that premium for owning small caps was generated by value stocks, not growth. The Fama/French US Small Value Research Index returned 14.9 per cent annually from July 1926 through 2016, while the Fama/French US Small Growth Research Index returned just 8.6 per cent. The rolling 10-year returns for small-cap growth stocks were also persistently below those for value.

Those numbers suggest that there are more losers lurking among growth stocks than value. Or that the penalty for picking the wrong growth stocks is harsher than the penalty for picking the wrong value stocks.

Value investors Wes Gray and Jack Vogel have a similar hunch. They ran 1,000 simulations of randomly selected growth and value stock portfolios and measured their performance using data from 1963 to 2013. They found that the worst-performing value portfolio beat the best-performing growth portfolio. They also found that the distribution of outcomes among growth portfolios was wider than that of value portfolios. Here, too, their simulations imply that picking growth stocks is more difficult than picking value stocks.

That may explain why some of the most revered stock pickers have been value investors. Warren Buffett, John Templeton, Peter Lynch, Bill Miller, and of course the father of value investing, Ben Graham, have all professed to pay close attention to stocks' prices, among other factors.

Don't get me wrong. I'm not suggesting that picking the winners is easy. But maybe some winners are easier to spot than others.

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Nir Kaissar is a Bloomberg Gadfly columnist covering the markets. He is the founder of Unison Advisors, an asset management firm. He has worked as a lawyer at Sullivan & Cromwell and a consultant at Ernst & Young.

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