Skip to main content

The Globe and Mail

Five reasons the dividend rally has (very long) legs

John Heinzl is the dividend investor for Globe Investor's Strategy Lab. Follow his contributions here. You can see his model portfolio here.

The doomsday dividend scenario goes something like this: Income-starved investors have pushed dividend stocks to unsustainable levels. As soon as interest rates rise, money will pour out of equities and into bonds, bringing the dividend party to an abrupt and painful end.

Scary narrative for sure, but it's not going to happen.

Story continues below advertisement

It's true that dividend stocks have been posting impressive gains: Even as the S&P/TSX composite index has gone basically nowhere in the past year, many classic dividend payers such as pipelines, telecoms and consumer staples stocks have delivered double-digit returns.

It's also true that dividend investing, which fell out of fashion during the heady growth days of the 1990s, is very much back in vogue. In recent years, there's been an explosion of dividend-oriented financial products, investing blogs and websites. Why, even some financial columnists regularly trumpet the glorious benefits of dividend investing.

But none of this means that dividend stocks are about to head over a cliff. Far from it. Here are five reasons that the dividend boom is here to stay.

1. Retirees will need income

Over the next couple of decades, millions of boomers will retire, pushing the number of people age 65 and over to nearly 25 per cent of the population, up from about 15 per cent currently. Retirees tend to be conservative, buy-and-hold investors who want a steady, predictable income stream. High-quality dividend stocks provide that. Plus, unlike bonds and guaranteed investment certificates, many dividend stocks increase their payments regularly, providing protection against inflation.

2. Companies have mountains of cash

Companies are sitting on record amounts of cash – more than $1-trillion worth in the United States, according to some estimates – and investors are increasingly eager to get their hands on it. Apple recently hiked its quarterly payment by 15 per cent, becoming the biggest dividend payer in the world. Companies that can't find more productive uses for their cash will be under increasing pressure to return it to shareholders.

Story continues below advertisement

3. Payout ratios are poised to rise

Three or four decades ago, companies on average paid out about half of their earnings as dividends. After investors started favouring capital gains in the 1980s, however, the payout ratio dropped to about 30 per cent. But with more U.S. companies increasing or initiating dividends – there were 3,154 such "positive dividend events" in the 12 months ended March 31, up from 2,120 the year before, according to S&P Dow Jones Indices – the average payout ratio has risen to about 36 per cent. And it may well head higher. "The dividend cycle is solidly back on the upward track, with both investors and companies viewing them positively," said Howard Silverblatt, senior index analyst at S&P.

4. Dividends have tax advantages

Thanks to the dividend tax credit (DTC), Canadian dividends are taxed at much lower rates than interest from bonds or GICs. At low-income levels, in particular, tax rates on dividends are tiny – and in some cases even negative. In fact, in several provinces, an individual with no other sources of income can earn nearly $50,000 in dividends without paying any tax at all! Such tax advantages will make dividend stocks a compelling investment for a long time to come.

5. Dividend stocks aren't expensive

True, some dividend stocks have shot up in price, but on the whole price-to-earnings ratios are not out of line. The S&P/TSX Canadian Dividend Aristocrats Index Fund trades at a P/E of 16.7 based on trailing 12-month earnings, and the Dow Jones Canada Select Dividend Index Fund has a P/E of 12.7, according to iShares. That compares with a P/E of 15.5 for the broader S&P/TSX composite index. Some dividend stocks still look cheap on a P/E basis: The Big Five banks, for example, are trading at P/Es of between 10 and 12.

Story continues below advertisement

Report an error Licensing Options
About the Author
Investment Reporter and Columnist

John Heinzl has been writing about business and investing since 1990. A native of Hamilton, he earned a master's degree from the University of Western Ontario's Graduate School of Journalism and completed the Canadian Securities Course with honours. More


The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨

Combined Shape Created with Sketch.

Combined Shape Created with Sketch.

Thank you!

You are now subscribed to the newsletter at

You can unsubscribe from this newsletter or Globe promotions at any time by clicking the link at the bottom of the newsletter, or by emailing us at