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A Lululemon outlet in B.C.

RICHARD LAM/The Canadian Press

Lululemon Athletica Inc. has hired former Crocs executive Chris Ladd as senior vice-president of its recently revamped e-commerce division.

The retailer of yoga-inspired clothing said Thursday that Ladd will head online business strategy, which includes global expansion plans for the website's services.

Mr. Ladd previously worked as Crocs' senior vice-president of global marketing, where he handled retail merchandising and design concepts, social media as well as 23 websites.

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"Chris has the right combination of leadership and experience to guide Lululemon into new areas of growth," said chief executive officer Christine Day.

"He has a proven track record for building innovative and profitable online businesses and building global infrastructures."

The Vancouver-based company has been working to grow its earnings by building a stronger online presence.

Lululemon completed a massive overhaul of its e-commerce site earlier this year and plans to ramp up its online presence through social media, web advertising and mobile applications.

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