As part of the Globe and Mail's 12th annual ranking of online brokers, we asked selected users of Globeinvestor.com and ReportonBusiness.com to complete a survey about their online broker, and online investing in general. Here are some of the questions we asked, along with the replies.
For more rankings, see:
-
The 12th annual online broker rankings -
Detailed scores for Canada’s online brokerages -
Who’s charging more? Comparing Canada’s online brokerages by commission -
Going global: Comparing Canada’s online brokerages by foreign exchange charges
|
|
How happy are you with the services at your online broker?
|
Response |
Count |
Percentage of respondents |
|
Very Happy |
675 |
52.8% |
|
Somewhat Happy |
519 |
40.6% |
|
Somewhat Unhappy |
64 |
5.0% |
|
Very Unhappy |
21 |
1.6% |
|
Total |
1,279 |
100% |
|
|
Would you recommend your online broker to others?
|
Response |
Count |
Percentage of respondents |
|
Yes |
1,105 |
86.4% |
|
No |
174 |
13.6% |
|
Total |
1,279 |
100% |
|
|
Do you feel your online broker is...?
|
Response |
Count |
Percentage of respondents |
|
Trying to help you invest successfully by offering lots of tools and services |
777 |
60.8% |
|
Just an order taker for buying and selling securities |
502 |
39.2% |
|
Total |
1,279 |
100% |
|
|
Which attribute is most important to you when dealing with an online broker? (Choose one)
|
Response |
Count |
Percentage of respondents |
|
Inexpensive commissions and fees |
651 |
50.9% |
|
Tools for researching securities and financial planning |
192 |
15.0% |
|
Fast trade execution |
151 |
11.8% |
|
A full range of investments, including a variety of bonds and mutual funds |
138 |
10.8% |
|
Detailed account information and performance reporting |
85 |
6.6% |
|
A sophisticated website |
62 |
4.8% |
|
Total |
1,279 |
100% |
Send questions and feedback to OnlineBrokers@globeandmail.com