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Transcontinental to merge Interactive, Media operations

Natalie Lariviere, president of Transcontinental Media, in her Montreal office. August 31, 2006.

John Morstad/The Globe and Mail

The president of Transcontinental Interactive, Christian Trudeau, is departing at the end of the month as part of a reorganization at the Montreal-based printing and publishing company.

Transcontinental Inc. said it will combine its Interactive operations with its Media division effective Nov. 1, with Natalie Lariviere as president. Mr. Trudeau will leave at the end of October.

"After three years of developing our interactive marketing products and services, it became a natural step to provide our customers with an integrated offer by grouping them in our media operations," said Francois Olivier, president and chief executive of Transcontinental Inc.

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"In this new environment our customers want to reach their target customers more effectively by using a combination of media, digital and interactive solutions."

Under Ms. Lariviere, the enlarged Transcontinental Media will be responsible for products and services in publishing, distribution, data analytics and management, as well as interactive marketing solutions and digital media.

Transcontinental, which is the largest commercial printer in Canada and the fourth-largest in North America, also publishes a number of consumer magazines and community newspapers.

Its digital and interactive marketing activities currently employ about 1,000 people in Canada and the United States — about one-tenth of Transcontinental's overall workforce.

Transcontinental's A shares fell 23 cents to $11.15 on the Toronto Stock Exchange.

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