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Wal-Mart touts $50-billion 'buy American' push

In announcing the plans, Wal-Mart U.S. president and CEO Bill Simon said: ‘We’ve developed a national paralysis that’s driven by all of us waiting for someone else to do something.’

Cliff Owen/Associated Press

Wal-Mart Stores Inc. will buy an additional $50-billion (U.S.) in American-made goods over the next decade in areas such as sporting goods and high-end appliances in what the world's largest retailer called a bid to help boost the U.S. economy.

Wal-Mart, the largest private employer in the United States and the world's largest retailer, also said on Tuesday it plans to hire 100,000 newly discharged veterans over the next five years, at a time when the U.S. unemployment rate is at 7.8 per cent.

The moves come as the U.S. economy continues to grow slowly 31/2 years after the end of a severe recession. An average of $5-billion a year in spending is a drop in the bucket for the $15-trillion U.S. economy, and the question is how many other retailers could do the same.

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Terry Lundgren, chief executive officer of Macy's Inc. and until this month the chairman of the National Retail Federation, said that Wal-Mart's plans to buy American were good but that cost would still be an issue.

"We would all love to do that; the customer will not pay more," Mr. Lundgren said on the sidelines of an NRF event where Wal-Mart presented its plans.

The moves received a cool reception from critics who claimed Wal-Mart does not pay its workers enough and slammed the retailer for selling too many goods made in lower-cost countries such as China. The company is also under pressure over its sourcing practices, particularly after a deadly fire at a Bangladesh factory that made Wal-Mart clothes.

But Wal-Mart's U.S. unit says about two-thirds of the goods it buys for its stores are made, sourced from, or grown in the United States, citing data from its suppliers. It has previously run "Made in America" campaigns, and in the early 1990s it was criticized for promoting foreign goods as domestically made.

Last year, 55 per cent of Wal-Mart's U.S. sales came from groceries such as food and drinks as well as other products that are typically sourced locally. Only 7 per cent of Wal-Mart's U.S. sales were of apparel, jewellery and accessories, which retailers typically get from lower-cost countries.

To the extent that Wal-Mart buys more U.S.-made goods the company would have otherwise imported, it would reflect the recent shift in the U.S. commercial relationship with the rest of the world.

Both economic output and net imports declined sharply during the 2007-09 recession. While gross domestic product has rebounded, net imports have not, a sign the United States is meeting more demand for goods and services domestically.

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The company said its Wal-Mart U.S. unit and Sam's Club warehouse chain will increase what they already buy in the United States in categories including sporting goods, basic apparel, storage containers, games and paper products.

Wal-Mart's U.S. chief executive officer Bill Simon laid out the spending and hiring plan at the National Retail Federation's annual conference in New York.


Wal-Mart is not a member of the NRF, a major industry trade association that has promoted the importance of retail jobs in the United States. The NRF asserts that 25 per cent of American jobs are supported by the retail industry.

Along that line, the company said that starting on Memorial Day in May, it plans to hire 100,000 U.S. veterans over five years, a move supported by First Lady Michelle Obama.

"We've developed a national paralysis that's driven by all of us waiting for someone else to do something," Mr. Simon said in prepared remarks for the NRF. "But if we're waiting on government, we're waiting on a process that can't act with the same speed as business."

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Veterans' issues are of personal interest to Mr. Simon, who served 25 years in the U.S. Navy and Navy Reserve. The company said it will offer a job to any honourably discharged veteran in the first year after active duty.

Depending on the time of year, there are anywhere from 15,000 to 50,000 job postings at Wal-Mart. The company said it promotes about 170,000 people each year to jobs with more responsibility and higher pay.

About 75 per cent of its store management started as hourly associates, and now earn an average of $50,000 to $170,000 a year. The highest-earning store manager last year made more than $250,000. Wal-Mart has repeatedly claimed its pay and benefits are in the top half of the retail industry.

Starting wages for Wal-Mart U.S. store employees vary by market. Mr. Simon noted that in his first job as a dishwasher in a restaurant, he made $2.10 an hour.

Wal-Mart U.S. also said it would give part-time workers the first shot at full-time positions. It also plans to make scheduling more transparent, giving part-time workers the ability to choose more of their own hours.

Mr. Simon had barely finished speaking at the NRF event before critics responded to the new spending and hiring plan.

"Retailers like Wal-Mart could provide the nation with a much-needed economic boost by paying higher wages and providing stable scheduling – while still remaining profitable and continuing to offer low prices," Stuart Appelbaum, president of the Retail, Wholesale and Department Store Union, said in a statement. "By part-timing their work force, they're hurting both workers and our economy by fuelling underemployment."

Sales for Wal-Mart U.S. rose 1.5 per cent to $264.19-billion in fiscal 2012, which ended in February, 2012, and accounted for 59.5 per cent of the company's total sales.


One issue Mr. Simon did not discuss was the retailer's position on guns, a hot topic since the massacre at a Newtown, Conn., elementary school last month. Wal-Mart is the nation's largest gun retailer.

Gun-control advocates rallied on Tuesday outside a store just 13 kilometres from Sandy Hook Elementary School, where 20 children and six educators were killed on Dec. 14.

The retailer cancelled a series of media interviews with Mr. Simon after his NRF speech. Some media outlets claimed the cancellation was owing to his reluctance to discuss the gun issue. A spokesman declined to give a reason.

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