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WestJet

WestJet Airlines Ltd. says consumer demand for travel has continued to be strong, helping the company achieve record passenger traffic in March.

The Calgary-based company says its March passenger traffic was 13.3 per cent higher than the same month last year.

Its load factor was 84.8 per cent, one percentage point better than in March 2010.

WestJet's CEO says the company is pleased with the market's ability to absorb fare increases during a period of elevated fuel costs.

The price of crude oil has risen dramatically since February as a result of unrest in Libya and other oil-producing areas.

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