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The new S&P 500 communication services sector, which includes such high-profile names as Facebook Inc, Alphabet Inc and Netflix Inc, made its debut on Monday with a small gain, after the largest-ever overhaul of Wall Street’s broad business sectors.

Under the shakeup of the Global Industry Classification Standard (GICS), those stocks and others were moved out of the technology and consumer discretionary sectors into the new group – a bulked-up version of the former telecommunications sector.

The reshuffle appeared to happen without any disruptions after investors reorganized their positions at the end of trading on Friday, which was the highest-volume trading session since Feb. 9, according to Thomson Reuters data. A big chunk of the volume came in the last 15 minutes of the session.

“It’s testament to the strength and transparency of U.S. equity markets that it was smooth as silk, that you can take all these stocks and reclassify them into a new sector and not disrupt trading,” said Michael Antonelli, managing director, institutional sales trading at Robert W. Baird in Milwaukee.

“It was like somebody repainted a bedroom overnight. It went from blue to purple with no disruption.”

The communication sector ended the day up 0.2 per cent, compared with a 0.4 per cent drop for the broader S&P 500.

The biggest boosts to the index on Monday came from Facebook, up 1.5 per cent; Netflix, up 2.3 per cent; Walt Disney Co, up 2.1 per cent; and Alphabet, up 0.6 per cent.

The biggest drag was Comcast Corp, which fell 6.0 per cent after news it beat Rupert Murdoch’s Twenty-First Century Fox Inc in the battle to buy Sky Plc on Saturday.

Twitter Inc, which also moved to the new communication sector, was up 0.4 per cent, while Verizon Communications Inc fell 1.6 per cent, CenturyLink Inc was down 0.2 per cent and AT&T Inc gained 0.4 per cent.

S&P Dow Jones Indices and MSCI had maintained the widely used industry classification system since 1999, and the reshuffling was meant to reflect how the tech, media and consumer industries have evolved.

“It was a needed change … and it looks like the transition was fairly smooth for these companies,” said J. Bryant Evans, investment adviser and portfolio manager at Cozad Asset Management, in Champaign, Illinois.

Apple Inc, which remained in the S&P information technology index, rose 1.4 per cent, while Amazon.com Inc., which stayed in the S&P consumer discretionary index, climbed 1 per cent.

The Communication Services Select Sector SPDR Fund, which State Street Corp launched in June to track the new sector, was flat on the day.

Replacing the telecom sector – which was about 2 per cent of the entire S&P 500 – the communications index has a roughly 11 per cent weighting under its new communication services tag.

The weighting of the technology index, fell to about 20 per cent, from 26 per cent, while consumer discretionary dropped to about 11 per cent, from 13 per cent.

The communication services fund could continue to attract new money in coming weeks as investors seek access to stocks that dropped out of the other indexes, strategists said.

At 18.7 times forward earnings estimates, the expanded communication services sector carries a higher valuation than the prior telecom sector, whose forward P/E was just 10.5 times, according to Thomson Reuters data.

The reworked information technology sector carries a forward P/E of 18.4 times, based on the data. The tech sector’s prior P/E was 19.5 times.

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Tickers mentioned in this story

Study and track financial data on any traded entity: click to open the full quote page. Data updated as of 19/04/24 4:00pm EDT.

SymbolName% changeLast
STT-N
State Street Corp
+0.45%73.37
AAPL-Q
Apple Inc
-1.22%165
VZ-N
Verizon Communications Inc
+0.9%40.49
NFLX-Q
Netflix Inc
-9.09%555.04
AMZN-Q
Amazon.com Inc
-2.56%174.63

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