All of a sudden, the drone industry has an unofficial spokesperson: Martha Stewart.
To the surprise of a great many people, the lifestyle diva has penned a glowing essay on modern drone technology that appeared this week on the Time magazine website.
And the way Martha sees it, drones can be a "useful tool."
As Stewart relates in her own words, last year she received a drone fitted with a high-definition camera for her 72nd birthday last year.
After a brief introduction to "the mechanics of operating the contraption and a few words about its idiosyncrasies, I loaded the appropriate app on my iPad and went down to the beach."
The result: "In just a few minutes, I was hooked."
In the same essay, Stewart reveals she has since employed the drone to take photographs all over her 153-acre farm in Katonah, N.Y., including a shot of a vegetable garden that "looked very much like my Peter Rabbit marzipan-embellished Easter cake, which was designed without the help of a drone."
In recent months, the use of drone technology has become a topic of debate as more individuals and companies have expressed a desire to use the flying devices for commercial and other purposes.
At the same time, the U.S. Federal Aviation Administration has strictly banned the unauthorized commercial use of drones due to safety concerns. Currently, drone operations "not for hobby or recreation" are authorized on a "case-by-case" basis, according to FAA regulations.
In her carefully worded essay, Stewart skirts around the implications that could arise with drone technology being made available to the average person.
In her own words: "I could not even begin to fathom even a fraction of the social, ethical and political challenges the widespread use of drones would create."
As it turns out, Stewart has been pushing the drone cause for the past few months.
In May of this year, Stewart raved about drones in an interview with Vanity Fair. She's also rhapsodized about drones on her blog, which she's routinely augmented with drone-captured photos of her farm and the invitation to readers to weigh in on the topic.
"I'd love to know what you think about the photos, but also what you think about drones and the various ways they can be used in the future!" says Stewart on her blog.
Even more recently, Stewart has taken to social media to share the drone-love.
Earlier this month, Stewart deployed her Twitter account (@MarthaStewart) to reach out to her three-million followers with the tweet, "Interest in seeing photos of my home taken by drones crashed the servers. If u tried to comment and could not try now."
And earlier this week, Stewart issued a simple three-word tweet – "Drones are trending" – that has since been retweeted nearly 1,000 times.
As should be expected, the Twitter-verse was quick to react to Martha's love affair with drones.
Of course, the Twitter user known as CMRN KNZLMN (@ckunzelman) made a pretty good point with the tweet, "I wonder if Martha Stewart will be so hype on drones when people start using them to track celebrities constantly."
And for Martha Stewart, that might not be a good thing.
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Source: USA Today
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Source: The Hollywood Reporter
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