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Dear Internet: Kim Kardashian and Kanye West are on the cover of Vogue – and that’s okay

An image of Vogue’s latest covering featuring Kanye West and Kim Kardashian.

Brace yourselves: Kimye is on the April cover of Vogue. If you haven't fallen victim to the trend of shameless celebrity name-mashing, that's the soon-to-be-married Kim Kardashian and Kanye West.

Twitter anger was fast – that the bible of haute couture would put a reality star on its cover didn't sit well with devoted readers.

But wait just a moment. Last time I picked up a Vogue, the first 30 pages were advertisements. Are we really going to tell Vogue that they've sold out to the industry? That choosing a couple whose combined net worth is likely that of a small country is an outrageous choice?

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To my untrained eye, the photo is beautiful and striking for a number of reasons: It's simple, and really quite sweet, two things the pair don't do well or all that often. Remember the worst music video of all time? (If you'd rather not recall the horror, don't click this link.)

Rare too, is the fact West is taking a backseat and letting his bride shine.

And Kimye – ugh, forgive me – are lovers of high fashion and staples in fashion-week runways and parties across the globe. They also lunch with Vogue's lady at the helm, Anna Wintour, if the rapper's lyrics are to be believed.

The magazine's choice of Lena Dunham on the cover is less than high fashion, too – though her Instagram account is akin to my own personal fashion aspirations – but her photo shoot last month seemed to evoke less outrage.

If there's one thing particularly offensive about the cover, it's that, at the bottom, Vogue included a hashtag, and one that's awful, untrue and far too long: #worldsmosttalkedaboutcouple is a poor choice, any way you frame it.

This cover is certainly a shift for the haute-couture magazine: They're courting a new, younger audience in a highly competitive publishing industry. Who isn't?

The times, they are a-changin'.

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Follow me on @amberlym

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About the Author
Editor in the Opinion section

Amberly McAteer is an editor in the Opinion section at The Globe and Mail. She has been a homepage editor, online editor and community editor in Features - including Life, Travel, Style, Arts and Books. She's written columns about her quest to run a 10K and find the perfect dog. More

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