Pharrell Williams has apologized for wearing a Native American headdress on the cover of a fashion magazine, reports BuzzFeed.
The 41-year-old Happy singer has shifted into full contrition mode following negative feedback he's received for the cover of the July issue of Elle U.K.
On Wednesday, a representative for Williams released the following statement quoting the singer: "I respect and honour every kind of race, background and culture. I am genuinely sorry."
Public backlash against Williams's choice of head gear began on Twitter shortly after the issue's release earlier this week, with most of it falling under the hashtag #nothappy.
Twitter user Ashley Mocosa tweeted, "Pharrell…why? #NotHappy with @Ellemagazine for the appropriation of this headdress."
And this from Aparna Balakumar: "Urgh. Why does the fashion industry insist on turning sacred cultural items into fashion props?"
Of course, this is not the first occasion Williams has generated headlines for his choice of headwear.
The enormous cowboy hat, designed by Vivienne Westwood, took on a life of its own after he wore it to this year's Grammys.
Shortly after the music awards broadcast, the oversized hat, which looked an awful lot like the hat featured in the Arby's logo, morphed into its own Twitter account (@Pharrellhat) with more than 20,000 followers.
The hat was eventually auctioned off to Arby's for $44,100 (U.S.), reports Billboard, with proceeds going to Williams's charity, From One Hand to Another.