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Can these lip 'treats' protect and prime?

Simon Tuckett/Handout

The product

Mèreadesso Lip Treats

The promise

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Part of the Mèreadesso lineup of one-step skin-care products, Lip Treats offer the benefit of moisturizing lips while also acting as a primer for lipstick, liner and gloss. They promise to double the longevity of lip colours with no waxy buildup.

How it works

Evening primrose, coconut and sunflower oil, along with vitamins A, C and E, beautify lips while soothing and protecting against the elements. But the star ingredient is grapeseed oil, pressed from the seeds of Tuscan wine grapes, whose natural antioxidants help to minimize damage caused by the sun and free radicals.

How to use it

Apply to lips whenever extra moisture is necessary or layer under lipstick, gloss or lip liner.

The bottom line

My predilection for multitasking beauty products is well documented.

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A cream for hands and cuticles? Cool.

An eyeshadow that can also be used on cheeks? Awesome.

A lip balm that doubles as a primer? Score!

I'm still waiting for the day that someone launches a perfume that hypnotizes random people into doing my bidding. They could call it Dew As I Say! It is thus expected that I faced this product with eagerly puckered lips. And while it does work as an effective primer for those hyper-pigmented, long-wearing lipsticks I love so much (but that glide on with all the slickness of chalk), it really is no match for the lizard lips Old Man Canadian Winter bestows upon us. Sadly, Lip Treats are not the multi-taskers they claim to be. But anyone with the inside scoop on that aforementioned perfume should feel free to contact me immediately. You know you want to.

$28 for two through www.mereadesso.com.

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