The promise
Cover Girl's new Lip Perfection lipstick promises to deliver a punch of gorgeous colour in one application and leave luscious, moisturized lips in its wake after just seven days. Consumer testing also shows that it was preferred two to one over the leading prestige lipstick.
How it works
A "silk therapy" formula infused with silk protein instantly moisturizes lips and builds on that moisture with every application.
How to use it
Apply it to the lips from the tube or with a lip brush.
The bottom line
Lipstick is my new favourite thing. That explains why there are so many of them floating around the bottom of my purse. However, that also explains why I couldn't possibly put Cover Girl's perfect-lips-in-seven-days challenge to the test. Like shoes, sunglasses and scotch - which have also floated around my purse at one time or another - I can't commit to just one. But I can report that the colour saturation on Lip Perfection is just that: perfection. My personal favourite shade is Hot, a true classic red that was used on the Gucci spring runway. It went on in one swipe, kept my lips moisturized throughout the night and even stuck around for my post-dinner scotch. Never let it be said that I can't show a lipstick a good time.
$10.99 at mass-market retailers across Canada.