The promise
Rimmel's newest mascara promises fuller, thicker, longer lashes with a flick of the wrist. A breakthrough technology pro-actively lengthens and strengthens lashes for a fuller appearance instantly, promoting continuous lash growth over time.
How it works
The innovative Grow-Lash Complex makes lashes appear 80 percent longer the first time you use it and more than 100 per cent longer and fuller after one month. According to a Rimmel consumer test survey, 88 per cent of women claimed they had fuller and more numerous lashes after one week of use.
How to use it
Apply to lashes in slow, even strokes starting from the outer corner and working your way in.
The bottom line
The world at large seems to be on a perpetual quest for Kardashian-like lashes and who am I to argue with that? They're pretty enough girls. Lash Accelerator delivers long and lovely lashes immediately and has rapidly replaced my everyday mascara. What it does in the long run I cannot say, as most of my mirror time is spent fretting over fine lines and whiter teeth - there simply is no room on the schedule for eyelash girth. I'm not the Kardashian type anyway.
$9.99 at major drugstores across Canada.