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Urban Decay Troublemaker Mascara

The Product

Urban Decay Troublemaker Mascara, $30 through urbandecay.ca, and launching September 28 at Sephora and Shoppers Drug Mart.

The Promise

This "sex-proof" mascara will deliver lashes that are lengthened and are 13.7 times more voluminous than natural lashes.

How it works

Made with two different types of black pigments, the formula is infused with a combination of hollow silica and lightweight fibres to add volume without weighing lashes down. Vitamin E and panthenol nourish and condition, and a combination of polymers helps the mascara adhere to lashes. The newly designed brush has precision hooks that grab lashes to pull the product through, fanning out lashes as it coats them.

How to use it

Swipe onto lashes and layer as desired. For a more intense look, prep lashes with a primer.

The bottom line

My troublemaking moments are few and far between these days, but that doesn't mean I don't want to feel like I'm ready for anything. This mascara thickened and lengthened my lashes for a finish that was just the right amount of flirty Bambi without venturing into full-on vixen territory. As for the claims that it lasts in the bedroom, I decided to test it out via a few less TMI activities (in the tell-all Internet age, it no longer goes without saying that a lady doesn't kiss and tell). On the spectrum of physical exertion, Troublemaker stayed put through yoga but not Pilates, and lasted for a bike ride across downtown Toronto but not spin class. If you plan on getting real sweaty, you may experience some run-off, but don't worry – there's something very alluring about looking like you've gotten into a bit of trouble.

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Toman Sasaki, a model and pop band member who goes simply by Toman, does not regard his manicured and made-up look as feminine, so much as genderless. As one of a small but growing group of “genderless danshi” — “danshi” means young men in Japanese — he is developing a public identity and a career out of a new androgynous style.

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