Toronto Fashion Week Day 3: Joe gets Fresh with citrus and Pink Tartan's flirty femmes
Wednesday is traditionally the peak of Toronto Fashion Week, with powerhouse couple Kimberly Newport-Mimran of Pink Tartan and husband Joe (as in Fresh) headlining the evening. The dynamic duo didn't disappoint, with wearable, pretty collections from both at their respectively attractive price points.
For spring 2012 the Klaxon Howl man is rough and tumble, or at least likes to look the part.
Cargo pants and workman's shirts with rolled-up sleeves drove home the “boys will be boys” vibe with an emphasis on pairing down the frills and focusing on the basics.
A little bit country, a little bit rock 'n' roll: Despite the overall laid-back feel of the collection, moments of dandyism shone through with tailored waistcoats, denim cut-offs and high-waisted trousers.
Nothing says homegrown fashion like the Canadian tuxedo; denim-on-denim got a restyling using a vest instead of the classic jean jacket.
Full skirts are a go-to for an ultra-feminine silhouette, and Pink Tartan knocked them out of the park – er, tent – with a selection of pumped-up party minis.
The trend carried over into the refreshed shirt dress: no more shapeless silhouettes - the spring staple got a swingy new look and was shown in marine blue and ripe-off-the-tree orange.
The monochromatic looks of last season made a return but this time with touches of sateen. Button-downs and casual crewnecks were paired with 1960s-style cigarette pants for the ultimate in transitional work wear.
There’s usually an angelic white frock or two in an uber-feminine collection like Pink Tartan. This strapless full-skirted number was delicate in texture and movement and sweet as a cupcake.
And then there was Joe. The line that was once next to the frozen-food section in a grocery store has become a fashion staple that's consistently on trend. And now it has its very own standalone store (on Toronto's Queen Street West) to prove it, too.
Orange is the new pink. Again. If there was ever a question of what spring 2012’s colour of choice is, Joe Fresh answered it loud and clear. (Lucky for them, it’s also the colour of their logo.)
Nods to the 1960s also popped up – must be a Mimran thing – by way of pleated baby-dolls in a fan of pastel pantones.
The men also got the Austin Powers treatment with flower-power patterned sport coats and slim slacks.