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Toronto Fashion Week Day 3: Joe gets Fresh with citrus and Pink Tartan's flirty femmes

Wednesday is traditionally the peak of Toronto Fashion Week, with powerhouse couple Kimberly Newport-Mimran of Pink Tartan and husband Joe (as in Fresh) headlining the evening. The dynamic duo didn't disappoint, with wearable, pretty collections from both at their respectively attractive price points.

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For spring 2012 the Klaxon Howl man is rough and tumble, or at least likes to look the part.

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Cargo pants and workman's shirts with rolled-up sleeves drove home the “boys will be boys” vibe with an emphasis on pairing down the frills and focusing on the basics.

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A little bit country, a little bit rock 'n' roll: Despite the overall laid-back feel of the collection, moments of dandyism shone through with tailored waistcoats, denim cut-offs and high-waisted trousers.

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Nothing says homegrown fashion like the Canadian tuxedo; denim-on-denim got a restyling using a vest instead of the classic jean jacket.

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Full skirts are a go-to for an ultra-feminine silhouette, and Pink Tartan knocked them out of the park – er, tent – with a selection of pumped-up party minis.

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The trend carried over into the refreshed shirt dress: no more shapeless silhouettes - the spring staple got a swingy new look and was shown in marine blue and ripe-off-the-tree orange.

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The monochromatic looks of last season made a return but this time with touches of sateen. Button-downs and casual crewnecks were paired with 1960s-style cigarette pants for the ultimate in transitional work wear.

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There’s usually an angelic white frock or two in an uber-feminine collection like Pink Tartan. This strapless full-skirted number was delicate in texture and movement and sweet as a cupcake.

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And then there was Joe. The line that was once next to the frozen-food section in a grocery store has become a fashion staple that's consistently on trend. And now it has its very own standalone store (on Toronto's Queen Street West) to prove it, too.

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Orange is the new pink. Again. If there was ever a question of what spring 2012’s colour of choice is, Joe Fresh answered it loud and clear. (Lucky for them, it’s also the colour of their logo.)

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Nods to the 1960s also popped up – must be a Mimran thing – by way of pleated baby-dolls in a fan of pastel pantones.

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The men also got the Austin Powers treatment with flower-power patterned sport coats and slim slacks.

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