Actress Olivia Wilde is on the cover of the September issue of Glamour, and inside the magazine she's shown nursing her son, Otis, who was born in April.
"Being shot with Otis is so perfect because any portrait of me right now isn't complete without my identity as a mother being a part of that," Wilde told the magazine.
The 30-year-old Rush actress said the photograph captured modern motherhood. And, no, it certainly shouldn't have any shock value.
"Breastfeeding is the most natural thing. I don't know, now it feels like Otis should always be on my breast. It felt like we were capturing that multifaceted woman we've been discussing – that we know we can be. You can be someone who is at once maternal and professional and sexy and self-possessed," she said.
Of course, she's usually not wearing Prada shoes when she nurses her baby, as Wilde was the first to admit.
"I certainly don't really look like that when I'm [typically] breastfeeding. And there's usually a diaper involved," she said.
On Twitter, people praised the photo across the board.
André Marin, Ontario's ombudsman, wished everyone "Happy World Breastfeeding Week!"
Twitter is also where Wilde thanked the magazine for "knowing there's nothing indecent about feeding a hungry baby."