Australian skin-care brand Aesop's latest Canadian store is in Toronto's Eaton Centre.Aesop
Australian skin-care brand Aesop has quickly washed its way into the hearts of Canadians with its sudsy formulas, pleasing packaging and exquisite aromas. And while it may hail from oceans away, Aesop has made a point of immersing itself in the local scene, from taking visual cues from its surroundings for store decor to partnerships with local food, design and literature organizations including House of Anansi Press, the MoCA and DesignTO. Now 32 years old, the brand operates stand-alone stores across Canada in Montreal, Vancouver and Toronto.
With its new Eaton Centre location, Aesop hopes to bring that sense of community to the downtown Toronto mall. “We are delighted to offer our clients an opportunity to experience Aesop in a central location, in the heart of the city,” says Stuart Millar, general manager and president of Aesop Americas, adding that he hopes the boutique will become a place of respite for busy Torontonians. “Aesop Eaton Centre allows the opportunity to offer our guests a serene space amongst the bustling, vibrant city of Toronto.”
Stocked with the brand’s range of skin care, hair care, home fragrance and animal care, this new location looked across Bay Street to a nearby political landmark for aesthetic inspiration. “City Hall represents Toronto’s break from its past and its emergence as a dynamic international metropolis, and is established as a timeless icon of modernism in Canada,” Millar says. At the store, that translates to a grey palette and a saucer-like sink, an homage to the City Council chambers.
Aesop, CF Toronto Eaton Centre, 220 Yonge St., Toronto, 647-352-3676, aesop.com.
Aesop Blue Chamomile Facial Hydrating Masque, $71.Aesop
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