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The Patek Phillipe and Graff boutique on West Georgia Street in Vancouver.George Pimentel/Graff

For almost six decades, Graff has catered to the fine jewellery needs of its discerning clients, a list that includes legendary precious-gem aficionados such as Elizabeth Taylor. Now, the London-based company is bringing its razzle-dazzle to Canadians with the opening of its first standalone boutique in the country through a partnership with Birks Group. Located in downtown Vancouver, it joins the nearly 60 Graff boutiques around the world in cities such as Dubai, Moscow and New York.

Graff was founded in 1960 by Laurence Graff, who got his start in fine jewellery at the age of 15 through an apprenticeship. Over the following decades, the company has acquired some of the world’s most awe-inspiring gems, including Wallis Simpson’s 19.77-carat emerald engagement ring in 1987, and has unveiled its own stones such as the Graff Vendôme, a perfect pear shape diamond at more than 100 carats, which took thousands of hours to perfect. “We continue to acquire stones that will be the important gems of tomorrow,” says chief executive Francois Graff, Laurence’s son, teasing their next big reveal, the main diamond cut from the 1,109 carat Lesedi La Rona. Graff bought the diamond, the second largest ever unearthed, in 2017.

At the new Vancouver boutique, gem lovers can explore Graff’s one-of-a-kind jewellery suites, luxury timepieces and signature collections such as Butterfly, Snowfall and Peony, which transform marvels of nature into wearable designs. “What makes us so unique is that we are vertically integrated,” Graff explains. “We have complete control over every stage of the jewellery-making process, from the sourcing of the rough stones all the way through to the crafting of the finished jewel.”

Graff, 1014 West Georgia St., Vancouver, 604-282-7068, graff.com.

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Graff Butterfly Collection Triple Pavé Butterfly Cluster Earrings, price on request.

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Graff Bow Collection Bow Double Strand Necklace, price on request.

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Graff Yellow Diamonds Emerald Cut Ring, price on request.

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