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From Miuccia Prada's curvy, sweater-girl-heavy fall collection to Katy Perry's cheeky California Gurls video, everyone seems to be making a strong case for the return of the pinup. This is great news for those who've got the assets to flaunt, but those who aren't so blessed will still be able to turn some heads.

How? Enter La Senza, whose new double push-up bra launches nationwide next week and allows for some creative cheating.

Its strategically placed lightweight foam padding combined with the power of underwire support instantly adds two cup sizes. Talk about making mountains out of molehills.

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A myriad of shades and prints, from hot pink to racy leopard, complete the glamour-girl vibe.

- $42.50 through

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