Skip to main content

The Globe and Mail

Is six seconds really long enough to recap a career?

When it comes to job hunting, PDF resumes are passé. Who has the attention span to read them, anyway?

As the recently unemployed journalist Dawn Siff might say, this is the Twitter era, people.

Siff boosted her online profile in February by producing what may have been the first "Vine resume." (Vine being the six-second video platform for iPhones and iPods that Twitter launched in January.)

Story continues below advertisement

That pithy resume has just landed her a job as a project manager at the Economist Group, Mashable reports. Kudos to Siff, who was reportedly out of work for six months. But who knew a job hunter could be so annoying in six seconds or less?

Maybe it's the aggressive frowning or her ad-style delivery. The script is lean and mean: "Journalist. Strategist. Manager. Deadline Jedi. Idea machine Dawn Siff." But her props are better suited to a freshman in Marketing 101. She holds up a Rubik's cube to represent "strategist," a watch for "manager" and a light saber for "deadline Jedi." (Original, no?)

Siff, who boasts 15 years of experience at companies such as Dow Jones and Fox News Radio, clearly knows how to reach her target market. Still, there's something discomfiting about watching a veteran newsperson reduce her considerable experience into Twitter bites.

Has the job market – and, ahem, media – come to this?

Report an error Licensing Options
About the Author

Adriana Barton is based in The Globe and Mail’s Vancouver bureau. Her article on growing up with counterculture parents is published in a McGraw-Hill anthology, right after an essay by Margaret Atwood. She wishes her last name didn’t start with B. More


The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨

Combined Shape Created with Sketch.

Combined Shape Created with Sketch.

Thank you!

You are now subscribed to the newsletter at

You can unsubscribe from this newsletter or Globe promotions at any time by clicking the link at the bottom of the newsletter, or by emailing us at