Just in time for Christmas comes an insanely priced opportunity to fuel your daughter's obsession with being a princess. Some day her prince will come. Right now, though, it's time to bust out your chequebook.
Cinderella Bespoke, launched by children's book illustrator and designer Alison Relyea, promises to create custom-made dresses "for your little Cinderella, Snow White or Sleeping Beauty," according to the Wisconsin-based company's website.
The new company will design princess gowns according to each customer's specifications, with seamstresses "using the best fabrics, textures and accessories." Total cost: $1,600 (U.S.). There's also a princess dress that comes with a hooded wrap that goes for $1,900. The matching tiara comes free.
Is the princess trend turning little girls into, well, princesses? Or is this just a tempest in a tiara? Have your say: Come back to the Hot Button today at 1 p.m. (ET) for a live chat with Katrina Onstad and Sarah Hampson
The company points out that because it takes three to four weeks to complete a dress, you better get your order in now for Christmas.
Allow me to say that if there had been a company that sold high-quality Batman outfits for close to $2,000 when I was kid I would have screamed myself hoarse begging my parents for one. But also allow me to say that I totally don't understand the princess thing.
Actually, I get it when it comes to little girls. The princess mythology that's been created to keep girls enthralled to notions of beauty and privilege is all too powerful for them to resist.
What's totally boggling is that the force of this mythology is potent enough that it continues to be irresistible to these little girls even after they've become grown women.
What else explains the news that Alfred Angelo, a wedding gown maker, has teamed up with Disney to create its latest bridal collection?
"The gowns will take a modern, sophisticated spin on styles inspired by classic Disney fairy tales like Cinderella, Snow White and many, many more!" according to the company's website.
As a Disney vice-president who helps oversee development of products tied to the company's brands told the Associated Press last year: "For many women, there's still a piece from childhood to want to be a princess."
Parents, would you buy your daughter a $1,600 princess dress?