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Would you wear a turtleneck to honour Steve Jobs?

A tribute to Apple Inc., co-founder and former CEO Steve Jobs is left in front of an Apple store in downtown Montreal, October 6, 2011. Jobs died on October 5, 2011 at age 56 of cancer.

CHRISTINNE MUSCHI/CHRISTINNE MUSCHI/REUTERS

How to pay tribute to a man known for his minimalist style?

Many Apple fans are scrawling notes to the late Steve Jobs outside Apple stores and leaving flowers and candles in the now-familiar rituals of public mourning. While some observers are shaking their heads at any public display of grief, other mourners are finding more novel means to pay respect: by vowing to don the tech giant's sartorial trademark, the black turtleneck, on Friday.

At least one Facebook page is promoting the idea that may see your office transformed into a casual-looking funeral: Black Turtleneck Friday.

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And it appears that some mourners are choosing to buy the actual brand he's worn for years, according to Time magazine. (Prediction: Expect to see droves of Steve Jobs doppelgangers this Halloween – it's clever and easy.)

St. Croix, the company which makes Mr. Jobs' turtlenecks, says the shirts have flown off shelves since the news of his death, according to Time – an almost 100-per-cent increase in sales.

Other fans are hoping for a more serious kind of boost, namely to organ donation.

"If you want to honour Jobs and his donor, don't just recycle your computer. Recycle your body. Register as an organ donor, and spread the word. You can help the next Steve Jobs reboot the machine that matters most," writes William Saletan on Slate. While Mr. Saletan takes a sober look at some of the controversy over whether Mr. Jobs was actually an ideal candidate for the liver transplant he received, he points out that Mr. Jobs became a huge advocate for organ donation in the United States.

Does the death of a high-profile celebrity like Steve Jobs have the potential to inspire good deeds – beyond boosting the sales of turtlenecks?

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About the Author

Tralee Pearce has been a reporter at The Globe and Mail since 1999, starting as a writer in the paper’s Style section. She joined the new Life section for its launch in 2007. She covers parenting and family issues for the daily section. More

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