Skip to main content

Spike Lee has made a short film to help promote the MassiveGood campaign.

Filmmaker Spike Lee, former U.S. president Bill Clinton and will.i.am of the Black Eyed Peas have hooked up to launch a cutting-edge fundraising campaign for global health that epitomizes an old-school ideal: that every little bit - or in this case, every little click - makes a difference.

Geared to travellers, it's called MassiveGood, and over its first four years in action the worldwide initiative aims to raise $1-billion (U.S.) to improve maternal health and fight HIV/AIDS, malaria and tuberculosis in developing countries. Here's how it works: As of March 4, jet setters and backpackers alike can make a $2 "micro-contribution" every time they book a flight, hotel or rental car through most travel agents and popular online travel sites. For now, Canadians can donate through Travelocity's Travel for Good site, any Accor Hotels booking site, and www.massivegood.org.

"By creating this big, mass movement, we hope to raise awareness to a whole new level," says Bernard Salomé, managing director of the Millenium Foundation. The Swiss not-for-profit created MassiveGood with the support of the global travel industry to help achieve the United Nations' health-related development goals. Funds will go to UNITAID, a group that improves treatment access in poor countries.

Story continues below advertisement

To ring in the campaign, will.i.am has penned a new song in collaboration with DJ/ producer David Guetta (known for his work with Madonna and Lady Gaga), which he will perform at a private gala next week in Manhattan.

The party also marks the premiere of a one-minute flick made for the occasion by Spike Lee. Masterpieces stars actors Samuel L. Jackson and Susan Sarandon, writer Paul Auster and physicist Brian Greene, and features Mary J. Blige. .







Special to The Globe and Mail

Report an error
Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨

Combined Shape Created with Sketch.

Combined Shape Created with Sketch.

Thank you!

You are now subscribed to the newsletter at

You can unsubscribe from this newsletter or Globe promotions at any time by clicking the link at the bottom of the newsletter, or by emailing us at privacy@globeandmail.com.