A sports and hunting store has apologized for turning away cadets selling poppies from one of its Edmonton stores, Global Edmonton reports.
The cadets were turned away from Cabela's north Edmonton location on Sunday.
Cabela's called the incident a "miscommunication" and said it's proud to support the cadets and the Canadian military.
In a Facebook statement, the company said its store in south Edmonton had cadets on site on the weekend and have had poppies available at both locations since last week.
Cabela's CEO Tommy Miller posted a statement online in which he said Cabela's is committed to the Canadian military and cadets are welcome to distribute poppies at stores.
Miller also said Cabela's will give $10,000 to the Royal Canadian Legion's Poppy Fund to make up for the mistake.
The incident sparked hundreds of comments and shares on social media.
Some Facebook users felt the apology wasn't enough.
"There is NO excuse. Apology not accepted! There was no `miscommunication' — the manager told them to leave! How was that a miscommunication?" wrote one user.
"What a load of PR mumbo jumbo, who on earth "miscommunicates" and sends cadets packing selling poppies? You guys grabbed the third rail," read another comment.