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The RCMP say a motorcyclist appeared to be too busy pointing his helmet cam at his speedometer as he rocketed down a B.C. highway to notice a bear run across the highway right into his path.

The motorcycle and the bear collided, and the RCMP have posted the resulting video as a warning to distracted drivers, speeders — and, presumably, bears (watch the video here).

The crash happened on June 30 on Highway 7 in the Fraser Valley, east of Vancouver.

The video shows the driver's view as he accelerates from zero to more than 140 kilometres per hour in a matter of seconds, until a bear enters the frame and runs across the highway.

The motorcyclist strikes the bear, sending the driver and the camera tumbling into the highway, while the RCMP say the bear was able to walk away.

Police say it appears the driver, who suffered serious but non-life-threatening injuries, was distracted by his desire to film his speedometer.

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