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Edmonton hair salon vandalized after controversial ad makes headlines

Fluid Hair Salon ad

Fluid Hair

An Edmonton hair salon whose ad campaign came under fire from some who saw it as glorifying domestic violence has been vandalized.

Fluid Hair Salon was sprayed with bright pink and violet paint and a paper message stuck on one window says "that was violence wrongly named Art."

Police say they are looking for any witnesses and will also check for any video surveillance in the area.

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The ad shows a well-dressed young woman with long, frizzy hair sitting on an old couch and sporting a black eye while a man in a suit stands behind her holding out a presumably expensive necklace.

The ad's tag line reads: "Look good in all you do."

Some battered women's groups, including the Alberta Council of Women's Shelters and the Edmonton Women's Shelter, have complained the ad is inappropriate.

Other people have gone onto Fluid Hair Salon's Facebook page and called for a boycott of the business.

Fluid's owner, Sarah Cameron, and creative consultant Tiffany Jackson say they are shocked by the outrage the ad has sparked and insist they had no intention of condoning or making light of domestic violence.

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