Skip to main content

The Globe and Mail

Controversial Australian strategist to help with Tories' campaign

Lynton Crosby, the Conservative Party election campaign consultant, walks through Downing Street on March 30, 2015 in London, England.

Carl Court/Getty Images

Stephen Harper's struggling Conservatives have taken on Australian political strategist Lynton Crosby as a campaign adviser – the man widely credited with helping David Cameron win a majority government in the U.K. earlier this year.

Mr. Crosby's work for Canada's Conservative Party has become public as Mr. Harper's party, now third in the polls, tries to reboot its campaign after a series of blunders in recent weeks and questions about campaign director Jenni Byrne 's adeptness during this race.

The Australian campaign consultant has been described as the "Wizard of Oz" for his skill at political messaging, which relies on targeting particular groups of voters and using polls to fine-tune the effort.

Story continues below advertisement

Conservative campaign spokesman Kory Teneycke declined to discuss Mr. Crosby's relationship with the party, saying the Tories do not comment on staffing matters.

A party source familiar with the matter said Mr. Crosby has been helping the Tories party analyze polling.

The official nevertheless rejected the notion Mr. Crosby is coming in to take over the campaign or backstop Ms. Byrne.

"The thing he is most helpful … is assistance in polling analysis and that doesn't really touch on Jenni's universe."

The source said Mr. Crosby has connections to the Harper Conservatives that stretch back nine years and he was a friend of Doug Finley, a campaign director during past elections who passed away in 2013. "He's part of our mix," the source said.

Mr. Crosby is a master of wedge politics – where parties exploit social issues such as crime or race or immigration to split public opinion in their favour.

He's also controversial.

Story continues below advertisement

Mr. Crosby has been accused of helping exploit fears over refugees to win elections – the Harper government has been taking a hardline stand on that very same topic, justifying its pace of acceptance by saying Ottawa must screen people from a "terrorist war zone" very carefully.

Before his work on this year's Cameron victory in the United Kingdom, Mr. Crosby built his reputation as a campaign whiz in Australia.

He played a major role in Australian prime minister John Howard's 2001 campaign, where refugees figured prominently.

That year Mr. Howard turned away a refugee vessel, MV Tampa, with nearly 440 people on board and ads his Liberal Party ran in the newspapers said "We decide who comes into this country." The refusal to accept these asylum seekers is believed to have helped Mr. Howard win re-relection.

Report an error Licensing Options
About the Author
Parliamentary reporter

Steven Chase has covered federal politics in Ottawa for The Globe since mid-2001, arriving there a few months before 9/11. He previously worked in the paper's Vancouver and Calgary bureaus. Prior to that, he reported on Alberta politics for the Calgary Herald and the Calgary Sun, and on national issues for Alberta Report. More

Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨