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Can NDP replace old dogs with new tricks in Quebec?

The dogs bark. Do they bite? The NDP have a pet-shop ad campaign going in Quebec, where the point is to play the party as a fresh voice after years of stale political rivalry.

The party's new French-language ad is called " dogs," and it features dogs barking at each other. Woof woof, arf arf, etc etc. The tag line that follows the annoying yaps is: "Still the same debates that go nowhere. It's time that changes."

The ads don't say it explicitly, but you don't have to be a rocket scientist to figure out that the yappy pooches are supposed to be the Bloc Québécois, Conservatives, and Liberals. For Quebeckers, those are the three established parties - but the NDP, which won one seat in the province in the last election, is a bit of a new player, even though they have of course always been there.

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The dog ads follow the NDP's similarly pet-themed previous Quebec ads, " hamsters," which shows a hamster running on a wheel. Going nowhere. Okay, you get it.

The NDP wasn't the only party to add a new spot to the election line-up over the weekend.

The Tories added a new attack on Michael Ignatieff to coincide with Sunday's release of the Liberal election platform. But in style and theme it's much the same as many of their previous spots: pictures of Ignatieff on a money background, grainy clips, and attacks. The tag line is "Higher Prices. Higher Taxes. Higher Spending."

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About the Author
Chief political writer

Campbell Clark has been a political writer in The Globe and Mail’s Ottawa bureau since 2000. Before that he worked for The Montreal Gazette and the National Post. He writes about Canadian politics and foreign policy. More

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