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Liberal Leader Michael Ignatieff speaks with the media outside the House of Commons on Parliament Hill in Ottawa, Friday Sept. 11.Adrian Wyld

Another weekend in September, another series of pre-writ Liberal TV ads.

Revealed to the world in the same manner as the first set, via Sunday morning Facebook update, they keep up the positive tone but get a little more granular in their messaging.

The English ad - filmed again, as Andrew Coyne puts it, in Narnia - focuses on job loss, with the Liberal Leader saying "this isn't just a recession, it's a restructuring of the economy" and pledging to "create the jobs of tomorrow today."



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And having gone hard on Stephen Harper in his first French ad, Mr. Ignatieff goes global this time and talks broadly about the need for better government.

It's essentially a translation of his "think big" English spot of a week ago.



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