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Pro-Ford billboard taken down, city plans no further action

City of Toronto Mayor Rob Ford is followed by a trail of reporters after he received his flu shot in Toronto on Friday, Nov. 8, 2013.


A billboard supporting Mayor Rob Ford spotted in a west-end Etobicoke neighbourhood and using the City of Toronto logo has been taken down – and municipality officials say no further action will be taken against its creator.

The advertisement using the city's logo included the phrase "We support Mayor Ford" in red, with a message below containing a glaring typo that read "Ford = Fiscal Responsiblity" followed by a Bible verse. The billboard was first seen on Friday, and was replaced by Saturday.

City spokeswoman Jackie DeSouza said Sunday that the advertisement was created and put up by WJWS Media, who she said appear to own the building at 16 Queen Elizabeth Blvd., the location of the billboard.

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"They voluntarily took it down over concerns about unauthorized use of the city logo," Ms. DeSouza said in an e-mail. "Whenever there's an unauthorized use of our logo, our first step is simply to ask for it to be removed. This company complied so we will not be taking any further steps."

It is unclear who paid for the billboard. A phone call and an e-mail message to the company were not returned Sunday.

Toronto's embattled mayor has faced a damaging string of revelations over the past week about his behaviour and drug and alcohol use.

Reports of a video in May apparently showing Mr. Ford smoking crack cocaine set off a firestorm that culminated last week in Mr. Ford's unexpected admission that he has smoked the drug in a drunken stupor. Later in the week, a video surfaced that showed what appears to be an inebriated Mr. Ford pacing, waving his arms wildly and issuing a string of profane threats against an identified person.

He emerged from his office to apologize for the bizarre behaviour captured on camera.

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