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Hindu goddesses highlight India's currents of violent misogyny

A high-profile ad campaign uses three of India's most powerful female deities to spotlight the prevalance of murder of newlywed brides, rape, spousal abuse, and killings of women for transgressions of traditional male authority.

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An image of Lakshmi, goddess of wealth, from the Save Our Sisters: "ABUSED GODDESSES" campaign.

Design & Branding by Taproot India

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An image of Saraswati, goddess of wisdom, from the Save Our Sisters: "ABUSED GODDESSES" campaign.

Design & Branding by Taproot India

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An image of Durga, the all-powerful mother goddess, from the Save Our Sisters: "ABUSED GODDESSES" campaign.

Design & Branding by Taproot India

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A detail from an image of Lakshmi, goddess of wealth, altered to show signs of abuse.

Design & Branding by Taproot India

Story continues below advertisement

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A detail from the Abused Goddesses image of Lakshmi.

Design & Branding by Taproot India

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A detail from the Abused Goddesses image of Lakshmi.

Design & Branding by Taproot India

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A detail from the Abused Goddesses images of Saraswati.

Design & Branding by Taproot India

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A detail from an image of Durga, altered to show signs of abuse.

Design & Branding by Taproot India

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A detail from the Abused Goddesses image of Durga.

Design & Branding by Taproot India

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A detail from an image of Durga.

Design & Branding by Taproot India

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