Skip to main content

The Globe and Mail

U.S. gun manufacturers see sales shoot through the roof

A Glock representative explains features of the Glock 37 Gen 4.45 caliber pistol at the 35th annual SHOT Show, on Jan. 16, 2013, in Las Vegas. Five Americans were injured on Jan. 19 at three different gun shows across the country.

Julie Jacobson/AP

U.S. gun makers are aiming for record quarterly sales as first-time buyers, including a growing number of women and pensioners, rush to buy weapons before anticipated gun-control laws come into force.

President Barack Obama's proposals to curb gun violence in the United States, including enhanced background checks and a ban on military-style assault weapons, have increased political and investor scrutiny on gun firms accustomed to growth.

But Smith & Wesson Corp. and Sturm Ruger Inc., which will report quarterly results within the next two weeks, brushed off negative sentiment after the Newtown, Conn., school shootings on Dec. 14. Shares recovered and sales never stopped.

Story continues below advertisement

"The firearms industry is certainly seeing explosive sales growth in the last several months," Wedbush Securities analyst Rommel Dionisio said.

Background checks for firearm sales, mandatory for all purchases made at U.S. gun stores, rose nearly 50 per cent year-on-year in December, data from the FBI's National Instant Criminal Background Check System showed.

This was the highest monthly percentage rise ever reported for a measurement commonly used to gauge the firearm industry's performance. It eclipsed the 30.8-per-cent rise of November, 2012.

Brant Williams, owner of Frontier Firearms LLC, said sales at his gun store in Kingston, Tenn., rose about 25 per cent after Mr. Obama's re-election. The spike was even greater after the President spoke at a memorial service for the Newtown victims.

"From [the memorial speech] until about the week of Jan. 21, we probably saw a 100-per-cent increase," Mr. Williams said.

Several gun-store owners said the AR-15 assault rifle – the firearm used in the Newtown shootings – was largely responsible for the initial surge in sales. Customers feared the weapon would be banned, they said.

After the rush, supply soon dwindled. But customers simply switched to other firearms, said Bryce Curry, chief executive of Premier Arms LLC, based in Brownsburg, Ind.

Story continues below advertisement

"We've had our best-ever two months," he said. "Sales, percentage wise, from December, 2012, to January, 2013, have risen 500 per cent."

In the four days after the Newtown shootings, Sturm Ruger's shares fell 15 per cent to a six-month low. The stock has recovered those losses and closed on Feb. 22 at $53.67, up more than 12 per cent since Mr. Obama laid out gun-control plans on Jan. 16.

Smith & Wesson's shares fell more than 18 per cent after Newtown, but now trade nearly 20 per cent above the four-month low they hit in December. They closed at $9.18 on Feb. 22.

Brian Rafn, managing partner at Morgan Dempsey and lead portfolio manager of its "Small, Micro-Cap Value" fund, said his company had owned Sturm Ruger stock since 1992. The gun maker is now its biggest holding.

"Our estimates for U.S. [gun] production plus imports for 2012 are 14 million to 18 million units," he said. For 2013, his forecast was 19 million to 20 million units.

Combined sales of assault rifles and semi-automatic hand guns, which once comprised about 40 per cent of total gun sales, now contribute about 75 per cent, said Philip Mincey, an employee at DCM Consulting and Firearms in Longs, S.C.

Story continues below advertisement

"We have probably sold more in the last couple of months than we have in the whole of last year," Mr. Mincey said, adding that sales at DCM had risen 75 per cent since the U.S. elections.

This bodes well for Sturm Ruger, which will report fourth-quarter results on Wednesday, and for Smith & Wesson, which is expected to report on its third quarter early next month.

Wall Street expects Smith & Wesson to report revenue of $133.7-million, a 36-per-cent rise over the same period a year ago. Sturm Ruger's quarterly revenue is forecast to grow 30 per cent to $121.5-million.

Such growth, however, would lag the 48-per-cent rise that Smith & Wesson posted in its previous quarter. Sturm Ruger, in its most recent reporting period, boosted revenue by 47 per cent.

This begs a question for gun makers: How long can the boom last? Some investors have fled.

A few days after the Newtown massacre, private-equity firm Cerberus Capital Management sold gun maker Freedom Group, whose Bushmaster AR-15 rifle was used in the shootings, after pressure from the California State Teachers' Retirement System.

This month, New York City's teacher pension fund and the California Public Employees' Retirement System, best known as Calpers, sold their investments in several gun makers.

Yet, the gun-manufacturing industry is struggling to meet demand. Supplies of ammunition, long guns and especially semi-automatic rifles have dried up.

"For every one firearm that I can sell, I have five missed sales because of low stock," Curry said.

Sturm Ruger, which can produce up to 425,000 guns every quarter from its two factories in Newport, N.H.., and Prescott, Ariz., has outsourced production and built smaller plants to aid production.

Other industry watchers think demand is not sustainable.

"Even in the wake of extremely robust consumer demand, we are skeptical on how much earnings upside can be captured," said Scott Hamann, analyst at Keybanc Capital Markets Inc.

Perhaps most telling is the fact that Southpoint Capital, the 11th-largest shareholder of Sturm Ruger, believes the stock price will fall.

"We don't think the earnings are sustainable," Southpoint chief financial officer Anthony Buffalano said.

Report an error Licensing Options
Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨

Combined Shape Created with Sketch.

Globe Newsletters

Get a summary of news of the day

Combined Shape Created with Sketch.

Thank you!

You are now subscribed to the newsletter at

You can unsubscribe from this newsletter or Globe promotions at any time by clicking the link at the bottom of the newsletter, or by emailing us at privacy@globeandmail.com.